03683nam a22004215i 4500001001800000003000900018005001700027007001500044008004100059020003700100024003500137050001700172072001500189072002300204072001400227100009100241245011900332250001800451264005400469300004400523336002600567337002600593338003600619347002400655505045300679520181101132650002902943650002902972710003403001773002603035776003603061776003603097776003603133856004603169912001403215912001503229999001703244979-8-8688-0533-2DE-He21320251030114608.0cr nn 008mamaa241207s2024    xxu|    s    |||| 0|eng d  a97988688053329979-8-8688-0533-27 a10.1007/979-8-8688-0533-22doi 4aQA75.5-76.95 7aUY2bicssc 7aCOM0000002bisacsh 7aUY2thema1 aRees-Evans, Alexander.eauthor.4aut4http://id.loc.gov/vocabulary/relators/aut98857010aHow to Launch a Tokenh[electronic resource] :bAn Essential Guide for the Uninitiated /cby Alexander Rees-Evans.  a1st ed. 2024. 1aBerkeley, CA :bApress :bImprint: Apress,c2024.  aXIV, 293 p. 26 illus.bonline resource.  atextbtxt2rdacontent  acomputerbc2rdamedia  aonline resourcebcr2rdacarrier  atext filebPDF2rda0 aChapter 1: Introduction to launching a token -- Chapter 2: Project structure -- Chapter 3: Tokenomics -- Chapter 4: Market Cycles -- Chapter 5: Go to market strategies -- Chapter 6: Mandatory stages of your product -- Chapter 7: Raising funds -- Chapter 8: Storage and custody of funds -- Chapter 9: Market making -- Chapter 10: DEXs and CEXs -- Chapter 11: How to prepare for your launch day -- Chapter 12: Token health, longevity and final words.  aTake a deep dive into the intricacies of launching and successfully managing a cryptocurrency token. This book is an indispensable resource, providing invaluable insights and practical advice. Spanning 12 chapters, the book begins with the fundamentals, explaining the different types of tokens and the core concepts of crypto projects, guiding readers through the critical decision-making process about the necessity and role of a token in their venture. As the narrative progresses, you are taken on a journey through the lifecycle of a crypto project. It emphasizes the importance of a well-thought-out roadmap, a compelling pitch deck, and the crucial process of assembling a skilled team. Diving deeper, the book explores the complex world of tokenomics, reviewing the various economic models behind tokens and how to tailor them to specific projects. A key aspect of this guide is its focus on go-to-market strategies, including targeting the right audience, effective marketing techniques, and the vital role of community building. Additionally, it addresses the essentials of fundraising in the crypto space, highlighting the types of investors to approach and strategies for engaging them effectively. Security and stability are paramount in the crypto world. The book provides a detailed analysis of the storage and custody of funds, comparing centralized and decentralized mechanisms and emphasizing the importance of robust security measures. This is crucial for ensuring liquidity and accessibility of the token in the market. The guide culminates with a focus on the launch day, detailing the preparation, organization, and key considerations to ensure a successful token launch. When done you’ll be well-equipped to navigate the complex and exciting world of cryptocurrency token launches. 0aComputer science.95855214aComputer Science.9585522 aSpringerLink (Online service)0 tSpringer Nature eBook08iPrinted edition:z979886880532508iPrinted edition:z979886880534908iPrinted edition:z979886881335140uhttps://doi.org/10.1007/979-8-8688-0533-2  aZDB-2-CWD  aZDB-2-SXPC  c65558d65558