03255nam a22004695i 4500001001800000003000900018005001700027007001500044008004100059020001800100024003500118050001700153072001600170072001500186072002300201072001500224072001400239100007900253245015500332250001800487264007600505300006400581336002600645337002600671338003600697347002400733490004700757505078200804520081601586650003502402650001502437650003102452650002002483650001502503650004202518710003402560773002602594776003602620776003602656830004702692856004602739978-3-658-46131-7DE-He21320251030114614.0cr nn 008mamaa241212s2024    gw |    s    |||| 0|eng d  a97836584613177 a10.1007/978-3-658-46131-72doi 4aHF54.5-54.56 7aKJQ2bicssc 7aUF2bicssc 7aBUS0830002bisacsh 7aKJQ2thema 7aUF2thema1 aKreutzer, Ralf T.eauthor.4aut4http://id.loc.gov/vocabulary/relators/aut10aUnderstanding Artificial Intelligenceh[electronic resource] :bFundamentals, Use Cases and Methods for a Corporate AI Journey /cby Ralf T. Kreutzer.  a1st ed. 2024. 1aWiesbaden :bSpringer Fachmedien Wiesbaden :bImprint: Springer,c2024.  aX, 488 p. 114 illus., 42 illus. in color.bonline resource.  atextbtxt2rdacontent  acomputerbc2rdamedia  aonline resourcebcr2rdacarrier  atext filebPDF2rda1 aFuture of Business and Finance,x2662-24750 aPart I: Fundamentals of Artificial Intelligence -- 1. What is meant by Artificial Intelligence and how can it be used? -- 2. Drivers of Artificial Intelligence -- Part II: Fields of Application of Artificial Intelligence -- 3. Production, Maintenance, Mobility, Transport, Agriculture -- 4. Marketing, Sales, Customer Service -- 5. Health and Safety -- 6. Energy Sector and Smart Home -- 7. Education and Knowledge Transfer -- 8. Human Resource Management (HRM) -- 9. Financial Services Sector -- 10. Military Sector -- 11. Metaverse -- Part 3: AI Challenge – how to anchor Artificial Intelligence in the company -- 12. Developing an AI Journey in Your Own Company -- 13. Outlook -- 14. Data, Law and Responsibility – Legal Challenges in the Use of Artificial Intelligence.  aThis book on Artificial Intelligence (AI) explores its transformative potential for individuals and businesses. It covers AI basics and its applications across various industries, presenting AI as a foundational technology that will impact all aspects of life and the economy. The author emphasizes the need for responsible AI usage and introduces the concept of the "AI Journey" for businesses to leverage AI's potential. The second edition is updated with recent developments, including large language models like Aleph Alpha and ChatGPT, generative AI, affective computing, and ethical considerations. It also discusses open-source solutions, legal frameworks, and practical use cases. Recommended for leaders, decision-makers, students, professors, and anyone interested in understanding AI's future impact. 0aBusiness information services. 0aMarketing. 0aTechnological innovations.14aIT in Business.24aMarketing.24aInnovation and Technology Management.2 aSpringerLink (Online service)0 tSpringer Nature eBook08iPrinted edition:z978365846130008iPrinted edition:z9783658461324 0aFuture of Business and Finance,x2662-247540uhttps://doi.org/10.1007/978-3-658-46131-7