03604nam a22005535i 4500 978-3-658-46131-7 DE-He213 20251030114614.0 cr nn 008mamaa 241212s2024 gw | s |||| 0|eng d 9783658461317 978-3-658-46131-7 10.1007/978-3-658-46131-7 doi HF54.5-54.56 KJQ bicssc UF bicssc BUS083000 bisacsh KJQ thema UF thema Kreutzer, Ralf T. author. aut http://id.loc.gov/vocabulary/relators/aut 77969 Understanding Artificial Intelligence [electronic resource] : Fundamentals, Use Cases and Methods for a Corporate AI Journey / by Ralf T. Kreutzer. 1st ed. 2024. Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer, 2024. X, 488 p. 114 illus., 42 illus. in color. online resource. text txt rdacontent computer c rdamedia online resource cr rdacarrier text file PDF rda Future of Business and Finance, 2662-2475 Part I: Fundamentals of Artificial Intelligence -- 1. What is meant by Artificial Intelligence and how can it be used? -- 2. Drivers of Artificial Intelligence -- Part II: Fields of Application of Artificial Intelligence -- 3. Production, Maintenance, Mobility, Transport, Agriculture -- 4. Marketing, Sales, Customer Service -- 5. Health and Safety -- 6. Energy Sector and Smart Home -- 7. Education and Knowledge Transfer -- 8. Human Resource Management (HRM) -- 9. Financial Services Sector -- 10. Military Sector -- 11. Metaverse -- Part 3: AI Challenge – how to anchor Artificial Intelligence in the company -- 12. Developing an AI Journey in Your Own Company -- 13. Outlook -- 14. Data, Law and Responsibility – Legal Challenges in the Use of Artificial Intelligence. This book on Artificial Intelligence (AI) explores its transformative potential for individuals and businesses. It covers AI basics and its applications across various industries, presenting AI as a foundational technology that will impact all aspects of life and the economy. The author emphasizes the need for responsible AI usage and introduces the concept of the "AI Journey" for businesses to leverage AI's potential. The second edition is updated with recent developments, including large language models like Aleph Alpha and ChatGPT, generative AI, affective computing, and ethical considerations. It also discusses open-source solutions, legal frameworks, and practical use cases. Recommended for leaders, decision-makers, students, professors, and anyone interested in understanding AI's future impact. Business information services. Marketing. 521 Technological innovations. 59244 IT in Business. Marketing. 521 Innovation and Technology Management. 66187 SpringerLink (Online service) Springer Nature eBook Printed edition: 9783658461300 Printed edition: 9783658461324 Future of Business and Finance, 2662-2475 68594 https://doi.org/10.1007/978-3-658-46131-7 ZDB-2-BUM ZDB-2-SXBM 65653 65653