TY  - BOOK
AU  - Kreutzer,Ralf T.
ED  - SpringerLink (Online service)
TI  - Understanding Artificial Intelligence: Fundamentals, Use Cases and Methods for a Corporate AI Journey 
T2  - Future of Business and Finance,
SN  - 9783658461317
AV  - HF54.5-54.56 
PY  - 2024///
CY  - Wiesbaden
PB  - Springer Fachmedien Wiesbaden, Imprint: Springer
KW  - Business information services
KW  - Marketing
KW  - Technological innovations
KW  - IT in Business
KW  - Innovation and Technology Management
N1  - Part I: Fundamentals of Artificial Intelligence -- 1. What is meant by Artificial Intelligence and how can it be used? -- 2. Drivers of Artificial Intelligence -- Part II: Fields of Application of Artificial Intelligence -- 3. Production, Maintenance, Mobility, Transport, Agriculture -- 4. Marketing, Sales, Customer Service -- 5. Health and Safety -- 6. Energy Sector and Smart Home -- 7. Education and Knowledge Transfer -- 8. Human Resource Management (HRM) -- 9. Financial Services Sector -- 10. Military Sector -- 11. Metaverse -- Part 3: AI Challenge – how to anchor Artificial Intelligence in the company -- 12. Developing an AI Journey in Your Own Company -- 13. Outlook -- 14. Data, Law and Responsibility – Legal Challenges in the Use of Artificial Intelligence
N2  - This book on Artificial Intelligence (AI) explores its transformative potential for individuals and businesses. It covers AI basics and its applications across various industries, presenting AI as a foundational technology that will impact all aspects of life and the economy. The author emphasizes the need for responsible AI usage and introduces the concept of the "AI Journey" for businesses to leverage AI's potential. The second edition is updated with recent developments, including large language models like Aleph Alpha and ChatGPT, generative AI, affective computing, and ethical considerations. It also discusses open-source solutions, legal frameworks, and practical use cases. Recommended for leaders, decision-makers, students, professors, and anyone interested in understanding AI's future impact
UR  - https://doi.org/10.1007/978-3-658-46131-7
ER  -