@book{65953,
	author = {Ahmed, Zafar U. and SpringerLink (Online service)},
	title = {Marketing Cases from Emerging Multinational Enterprises (eMNEs)},
	publisher = {Springer Nature Switzerland :},
	year = {2024.},
	series = {Springer Business Cases,},
	address = {Cham :},
	edition = {1st ed. 2024.},
	url = {https://doi.org/10.1007/978-3-031-63394-2}
}