04534nam a22005055i 4500001001800000003000900018005001700027007001500044008004100059020001800100024003500118050001600153072001600169072002300185072001600208245020400224250001800428264006900446300006400515336002600579337002600605338003600631347002400667490009900691505079500790520174401585650001903329650002403348650002903372650003503401650002203436650002303458650002903481650002003510650002803530700007703558700008003635710003403715773002603749776003603775776003603811776003603847830009903883856004603982978-3-031-76193-5DE-He21320251030114637.0cr nn 008mamaa241224s2024    sz |    s    |||| 0|eng d  a97830317619357 a10.1007/978-3-031-76193-52doi 4aHF5415.1265 7aKJS2bicssc 7aBUS0900102bisacsh 7aKJSG2thema10aMarketing and AI: Shaping the Future Togetherh[electronic resource] :bProceedings of the 2024 AMS Annual Conference, Coral Gables, FL, USA, May 22–24 /cedited by Vincent Jeseo, Jasmine Parajuli.  a1st ed. 2024. 1aCham :bSpringer Nature Switzerland :bImprint: Springer,c2024.  aXX, 149 p. 15 illus., 10 illus. in color.bonline resource.  atextbtxt2rdacontent  acomputerbc2rdamedia  aonline resourcebcr2rdacarrier  atext filebPDF2rda1 aDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science,x2363-61730 aExamining the Effects of Design, Technology, and Service Innovation on New Product Performance: The Mediating Roles of Marketing and Process Innovation -- Should Advertisers Avoid Negative News? Advertising Effects of Negative Affect, News Site Credibility, and Applicability between Article and Ad -- Creative Artificial Intelligence for Marketers: A Framework and Research Agenda -- Unlocking the Future: Exploring Consumer Behavior in AI-Powered Smart Cities via Simulation Scenarios: The Example of Smart Homes -- Laying The Path: Modelling A B2B Customer Journey in Commodity Markets -- Rethinking the relationship quality dimensions in B2B: Introducing Tap Model -- User Impressions and Using Contexts for Autonomous Shuttle Services: Analyzed by A LDA Based Topic Modelling Approach.  aThe growing availability of data, intelligent computational systems, and affordable storage and software has spurred a keen interest among marketers to explore new artificial intelligence (AI) methods and applications to enhance outcomes. However, this technological race can lead marketers to hastily implement AI platforms without a clear objective, causing organizations to lose focus, become disconnected from customers, waste resources, and blindly follow a never-ending trend. This book explores the influence of AI on the marketing field. Featuring full papers presented at the 2024 Academy of Marketing Science Annual Conference in Coral Gables, FL, USA, this book offers research, theories, methodologies, and case studies on the use of AI by marketers in various areas to better serve customers and satisfy their needs. It also explore the role that academics play in supporting marketing scholars, students, researchers, consumers, practitioners, and stakeholders in understanding and navigating these technological changes. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. 0aTelemarketing. 0aInternet marketing. 0aArtificial intelligence. 0aBusiness information services. 0aSales management.14aDigital Marketing.24aArtificial Intelligence.24aIT in Business.24aSales and Distribution.1 aJeseo, Vincent.eeditor.4edt4http://id.loc.gov/vocabulary/relators/edt1 aParajuli, Jasmine.eeditor.4edt4http://id.loc.gov/vocabulary/relators/edt2 aSpringerLink (Online service)0 tSpringer Nature eBook08iPrinted edition:z978303176192808iPrinted edition:z978303176194208iPrinted edition:z9783031761959 0aDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science,x2363-617340uhttps://doi.org/10.1007/978-3-031-76193-5