04930nam a22006015i 4500 978-3-031-76193-5 DE-He213 20251030114637.0 cr nn 008mamaa 241224s2024 sz | s |||| 0|eng d 9783031761935 978-3-031-76193-5 10.1007/978-3-031-76193-5 doi HF5415.1265 KJS bicssc BUS090010 bisacsh KJSG thema Marketing and AI: Shaping the Future Together [electronic resource] : Proceedings of the 2024 AMS Annual Conference, Coral Gables, FL, USA, May 22–24 / edited by Vincent Jeseo, Jasmine Parajuli. 1st ed. 2024. Cham : Springer Nature Switzerland : Imprint: Springer, 2024. XX, 149 p. 15 illus., 10 illus. in color. online resource. text txt rdacontent computer c rdamedia online resource cr rdacarrier text file PDF rda Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 2363-6173 Examining the Effects of Design, Technology, and Service Innovation on New Product Performance: The Mediating Roles of Marketing and Process Innovation -- Should Advertisers Avoid Negative News? Advertising Effects of Negative Affect, News Site Credibility, and Applicability between Article and Ad -- Creative Artificial Intelligence for Marketers: A Framework and Research Agenda -- Unlocking the Future: Exploring Consumer Behavior in AI-Powered Smart Cities via Simulation Scenarios: The Example of Smart Homes -- Laying The Path: Modelling A B2B Customer Journey in Commodity Markets -- Rethinking the relationship quality dimensions in B2B: Introducing Tap Model -- User Impressions and Using Contexts for Autonomous Shuttle Services: Analyzed by A LDA Based Topic Modelling Approach. The growing availability of data, intelligent computational systems, and affordable storage and software has spurred a keen interest among marketers to explore new artificial intelligence (AI) methods and applications to enhance outcomes. However, this technological race can lead marketers to hastily implement AI platforms without a clear objective, causing organizations to lose focus, become disconnected from customers, waste resources, and blindly follow a never-ending trend. This book explores the influence of AI on the marketing field. Featuring full papers presented at the 2024 Academy of Marketing Science Annual Conference in Coral Gables, FL, USA, this book offers research, theories, methodologies, and case studies on the use of AI by marketers in various areas to better serve customers and satisfy their needs. It also explore the role that academics play in supporting marketing scholars, students, researchers, consumers, practitioners, and stakeholders in understanding and navigating these technological changes. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Telemarketing. Internet marketing. 59122 Artificial intelligence. 58441 Business information services. Sales management. 69045 Digital Marketing. Artificial Intelligence. 58441 IT in Business. Sales and Distribution. 69046 Jeseo, Vincent. editor. edt http://id.loc.gov/vocabulary/relators/edt 69047 Parajuli, Jasmine. editor. edt http://id.loc.gov/vocabulary/relators/edt 89506 SpringerLink (Online service) Springer Nature eBook Printed edition: 9783031761928 Printed edition: 9783031761942 Printed edition: 9783031761959 Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 2363-6173 69049 https://doi.org/10.1007/978-3-031-76193-5 ZDB-2-BUM ZDB-2-SXBM 66003 66003