03751nam a22005415i 4500 978-3-031-80904-0 DE-He213 20251030114649.0 cr nn 008mamaa 241229s2024 sz | s |||| 0|eng d 9783031809040 978-3-031-80904-0 10.1007/978-3-031-80904-0 doi HF5410-5417.5 KJS bicssc BUS043000 bisacsh KJS thema Marketing in a Multicultural and Vibrant World [electronic resource] : Proceedings for the 2024 AMS World Marketing Congress, Bel Ombre, Mauritius, June 25-29 / edited by Vincent Jeseo, Jasmine Parajuli. 1st ed. 2024. Cham : Springer Nature Switzerland : Imprint: Springer, 2024. XX, 157 p. 15 illus. online resource. text txt rdacontent computer c rdamedia online resource cr rdacarrier text file PDF rda Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 2363-6173 Marketing as a discipline is in a perpetual state of evolution, continuously adapting to diverse and dynamic environments. From subsistence to highly developed markets characterized by technological advancements, and from tradition to modernity, marketing strategies must remain agile to thrive. This book explores the intricate interplay between research, education, culture, diversity, and the development of marketing strategies in a vibrant, multicultural, and sustainable world. Featuring papers presented at the 25th Academy of Marketing Science’s World Marketing Congress, held for the first time at the Island of Mauritius in West Africa, this proceedings volume presents insights from authors with diverse cultural background offering a comprehensive understanding of marketing on a global and multicultural level. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Marketing. 521 Diversity in the workplace. 57447 Sales management. 69045 Marketing. 521 Cross-Cultural Management. 79729 Sales and Distribution. 69046 Jeseo, Vincent. editor. edt http://id.loc.gov/vocabulary/relators/edt 69047 Parajuli, Jasmine. editor. edt http://id.loc.gov/vocabulary/relators/edt 89506 SpringerLink (Online service) Springer Nature eBook Printed edition: 9783031809033 Printed edition: 9783031809057 Printed edition: 9783031809064 Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 2363-6173 69049 https://doi.org/10.1007/978-3-031-80904-0 ZDB-2-BUM ZDB-2-SXBM 66175 66175