Proceedings for the 2024 AMS World Marketing Congress, Bel Ombre, Mauritius, June 25-29 Jeseo, Vincent. editor. edt http://id.loc.gov/vocabulary/relators/edt Parajuli, Jasmine. editor. edt http://id.loc.gov/vocabulary/relators/edt SpringerLink (Online service) text sz 2024 1st ed. 2024. monographic eng

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access XX, 157 p. 15 illus. online resource. Marketing as a discipline is in a perpetual state of evolution, continuously adapting to diverse and dynamic environments. From subsistence to highly developed markets characterized by technological advancements, and from tradition to modernity, marketing strategies must remain agile to thrive. This book explores the intricate interplay between research, education, culture, diversity, and the development of marketing strategies in a vibrant, multicultural, and sustainable world. Featuring papers presented at the 25th Academy of Marketing Science’s World Marketing Congress, held for the first time at the Island of Mauritius in West Africa, this proceedings volume presents insights from authors with diverse cultural background offering a comprehensive understanding of marketing on a global and multicultural level. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. edited by Vincent Jeseo, Jasmine Parajuli. Marketing Diversity in the workplace Sales management Marketing Cross-Cultural Management Sales and Distribution HF5410-5417.5 9783031809040 https://doi.org/10.1007/978-3-031-80904-0 https://doi.org/10.1007/978-3-031-80904-0 241229 20251030114649.0 978-3-031-80904-0