@book{66406,
	author = {Petty, Ross D. and SpringerLink (Online service)},
	title = {From Marking Products to Marketing Brands},
	publisher = {Springer Nature Switzerland :},
	year = {2024.},
	series = {Palgrave Studies in Marketing, Organizations and Society,},
	address = {Cham :},
	edition = {1st ed. 2024.},
	url = {https://doi.org/10.1007/978-3-031-76778-4}
}