03435nam a22005055i 4500001001800000003000900018005001700027007001500044008004100059020001800100024003500118050001100153050001100164072001600175072002300191072001500214100007800229245016400307250001800471264006900489300003500558336002600593337002600619338003600645347002400681490004200705505088800747520073801635650003002373650002102403650002402424650001602448650002602464650003502490650003802525650003102563700007902594710003402673773002602707776003602733776003602769776003602805830004202841856004602883978-3-031-70521-2DE-He21320251030114926.0cr nn 008mamaa250117s2024    sz |    s    |||| 0|eng d  a97830317052127 a10.1007/978-3-031-70521-22doi 4aHD62.5 4aHG4751 7aKJH2bicssc 7aBUS0250002bisacsh 7aKJH2thema1 aLexa, Carsten A.eauthor.4aut4http://id.loc.gov/vocabulary/relators/aut12aA Start-Up's Definitive Guide to Failureh[electronic resource] :bLearning from the Most Common Mistakes Founders Make /cby Carsten A. Lexa, Émilie Nollet.  a1st ed. 2024. 1aCham :bSpringer Nature Switzerland :bImprint: Springer,c2024.  aXXVI, 116 p.bonline resource.  atextbtxt2rdacontent  acomputerbc2rdamedia  aonline resourcebcr2rdacarrier  atext filebPDF2rda1 aBusiness Guides on the Go,x2731-47660 aIntroduction - Too little attention is paid to start-up failures worldwide -- The entrepreneurial mindset - I am not an entrepreneur -- Commercial and technical knowledge - Knowledge is so yesterday -- The idea - Why it is everything and the business concept is nothing -- The product – When customers (and markets) do not know what is good for them -- Customer needs - If customers don't understand what they need, it's their own fault -- Selling - Nobody needs marketing and sales -- The Team - Don't waste time with interpersonal issues -- Leadership - Finally, let´s live the power -- Investors - Money talks -- Taking care of yourself - Ignore yourself, focus on the business -- The bonus chapter - Socially and environmentally responsible business are overrated -- The end: A few words on a closing note -- Interview with Prof. Dr. Günter Faltin: How to fail as a founder.  aSeven out of ten start-ups fail. The reasons for failure are well-known. Yet founders often fail to approach the topic of failure with the seriousness and commitment it deserves. This book aims to change that and offers a new approach for founders to “drive their start-up off a cliff.” Structured as a “how-to guide to failure,” it highlights the most common mistakes founders make, explains where they come from, and illustrates them with real-life examples. The goal of the book is to help founders make the “right” mistakes in order to fail more efficiently (and perhaps help them avoid making these mistakes in the first place). The book includes an interview with German “start-up legend” Prof. Günter Faltin. 0aNew business enterprises. 0aVenture capital. 0aStrategic planning. 0aLeadership. 0aPersonnel management.14aStart-Ups and Venture Capital.24aBusiness Strategy and Leadership.24aHuman Resource Management.1 aNollet, Émilie.eauthor.4aut4http://id.loc.gov/vocabulary/relators/aut2 aSpringerLink (Online service)0 tSpringer Nature eBook08iPrinted edition:z978303170520508iPrinted edition:z978303170522908iPrinted edition:z9783031705236 0aBusiness Guides on the Go,x2731-476640uhttps://doi.org/10.1007/978-3-031-70521-2