03848nam a22006015i 4500 978-3-031-70521-2 DE-He213 20251030114926.0 cr nn 008mamaa 250117s2024 sz | s |||| 0|eng d 9783031705212 978-3-031-70521-2 10.1007/978-3-031-70521-2 doi HD62.5 HG4751 KJH bicssc BUS025000 bisacsh KJH thema Lexa, Carsten A. author. aut http://id.loc.gov/vocabulary/relators/aut 90328 A Start-Up's Definitive Guide to Failure [electronic resource] : Learning from the Most Common Mistakes Founders Make / by Carsten A. Lexa, Émilie Nollet. 1st ed. 2024. Cham : Springer Nature Switzerland : Imprint: Springer, 2024. XXVI, 116 p. online resource. text txt rdacontent computer c rdamedia online resource cr rdacarrier text file PDF rda Business Guides on the Go, 2731-4766 Introduction - Too little attention is paid to start-up failures worldwide -- The entrepreneurial mindset - I am not an entrepreneur -- Commercial and technical knowledge - Knowledge is so yesterday -- The idea - Why it is everything and the business concept is nothing -- The product – When customers (and markets) do not know what is good for them -- Customer needs - If customers don't understand what they need, it's their own fault -- Selling - Nobody needs marketing and sales -- The Team - Don't waste time with interpersonal issues -- Leadership - Finally, let´s live the power -- Investors - Money talks -- Taking care of yourself - Ignore yourself, focus on the business -- The bonus chapter - Socially and environmentally responsible business are overrated -- The end: A few words on a closing note -- Interview with Prof. Dr. Günter Faltin: How to fail as a founder. Seven out of ten start-ups fail. The reasons for failure are well-known. Yet founders often fail to approach the topic of failure with the seriousness and commitment it deserves. This book aims to change that and offers a new approach for founders to “drive their start-up off a cliff.” Structured as a “how-to guide to failure,” it highlights the most common mistakes founders make, explains where they come from, and illustrates them with real-life examples. The goal of the book is to help founders make the “right” mistakes in order to fail more efficiently (and perhaps help them avoid making these mistakes in the first place). The book includes an interview with German “start-up legend” Prof. Günter Faltin. New business enterprises. 61729 Venture capital. 76361 Strategic planning. 57225 Leadership. 4372 Personnel management. 57459 Start-Ups and Venture Capital. 76362 Business Strategy and Leadership. 67107 Human Resource Management. 66590 Nollet, Émilie. author. aut http://id.loc.gov/vocabulary/relators/aut 90329 SpringerLink (Online service) Springer Nature eBook Printed edition: 9783031705205 Printed edition: 9783031705229 Printed edition: 9783031705236 Business Guides on the Go, 2731-4766 68573 https://doi.org/10.1007/978-3-031-70521-2 ZDB-2-BUM ZDB-2-SXBM 66443 66443