A Learning from the Most Common Mistakes Founders Make Lexa, Carsten A. creator author. aut http://id.loc.gov/vocabulary/relators/aut Nollet, Émilie. author. aut http://id.loc.gov/vocabulary/relators/aut SpringerLink (Online service) text sz 2024 1st ed. 2024. monographic eng

electronic

electronic resource

access XXVI, 116 p. online resource. Seven out of ten start-ups fail. The reasons for failure are well-known. Yet founders often fail to approach the topic of failure with the seriousness and commitment it deserves. This book aims to change that and offers a new approach for founders to “drive their start-up off a cliff.” Structured as a “how-to guide to failure,” it highlights the most common mistakes founders make, explains where they come from, and illustrates them with real-life examples. The goal of the book is to help founders make the “right” mistakes in order to fail more efficiently (and perhaps help them avoid making these mistakes in the first place). The book includes an interview with German “start-up legend” Prof. Günter Faltin. Introduction - Too little attention is paid to start-up failures worldwide -- The entrepreneurial mindset - I am not an entrepreneur -- Commercial and technical knowledge - Knowledge is so yesterday -- The idea - Why it is everything and the business concept is nothing -- The product – When customers (and markets) do not know what is good for them -- Customer needs - If customers don't understand what they need, it's their own fault -- Selling - Nobody needs marketing and sales -- The Team - Don't waste time with interpersonal issues -- Leadership - Finally, let´s live the power -- Investors - Money talks -- Taking care of yourself - Ignore yourself, focus on the business -- The bonus chapter - Socially and environmentally responsible business are overrated -- The end: A few words on a closing note -- Interview with Prof. Dr. Günter Faltin: How to fail as a founder. by Carsten A. Lexa, Émilie Nollet. New business enterprises Venture capital Strategic planning Leadership Personnel management Start-Ups and Venture Capital Business Strategy and Leadership Human Resource Management HD62.5 HG4751 9783031705212 https://doi.org/10.1007/978-3-031-70521-2 https://doi.org/10.1007/978-3-031-70521-2 250117 20251030114926.0 978-3-031-70521-2