03912cam a2200565Ki 45000010014000000030008000140050017000220060019000390070015000580080041000730400031001140200035001450200032001800200035002120200032002470200047002790200044003260200052003700200049004220350022004710350024004930500027005170720025005440720025005690720025005940720015006191000043006342450093006772500020007702640045007903000035008353360026008703370026008963380036009224900046009585000052010045201690010565880047027466500043027936500038028366500045028746500047029196500066029666500033030326500078030658560072031438560102032159420012033179990017033299780429061011FlBoTFG20251030122225.0m        d        cr cnu---unuuu200208s2020    flu     ob    001 0 eng d  aOCoLC-PbengerdacOCoLC-P  a9780429590436qelectronic book  a0429590431qelectronic book  a9780429061011qelectronic book  a0429061013qelectronic book  a9780429588495qelectronic bookqMobipocket  a0429588496qelectronic bookqMobipocket  a9780429592379qelectronic bookqelectronic book  a042959237Xqelectronic bookqelectronic book  a(OCoLC)1139942805  a(OCoLC-P)1139942805 4aHD30.213b.M342 2020eb 7aBUSx0830002bisacsh 7aCOMx0000002bisacsh 7aCOMx0120402bisacsh 7aUB2bicssc1 aMallach, Efrem,d1942-eauthor.99234210aInformation systems :bwhat every business student needs to know /cby Efrem G. Mallach.  aSecond edition. 1aBoca Raton, FL :bCRC Press LLC,c[2020]  a1 online resource (391 pages).  atextbtxt2rdacontent  acomputerbc2rdamedia  aonline resourcebcr2rdacarrier1 aChapman & Hall/CRC textbooks in computing  aDescription based upon print version of record.  aMost information systems textbooks overwhelm business students with overly technical information they may not need in their careers. This textbook takes a new approach to the required information systems course for business majors. For each topic covered, the text highlights key "Take-Aways" that alert students to material they will need to remember during their careers. Sections titled "Where You Fit In" and "Why This Chapter Matters" explain how the topics being covered will impact students on the job. Review questions, discussion questions, and summaries are also included. This second edition is updated to include new technology, along with a new running case study. Key features: Single-mindedly for business students who are not technical specialists Doesnt try to prepare IS professionals; other courses will do that Stresses the enabling technologies and application areas that matter the most today Based on the authors real-world experience Up to date regarding technology and tomorrows business needs This is the book the authorand, more importantly, his studentswishes he had when he started teaching. Dr. Mallach holds degrees in engineering from Princeton and MIT, and in business from Boston University. He worked in the computer industry for two decades, as Director of Strategic Planning for a major computer firm and as co-founder/CEO of a computer marketing consulting firm. He taught information systems in the University of Massachusetts (Lowell and Dartmouth) business schools for 18 years, then at Rhode Island College following his retirement. He consults in industry and serves as Webmaster for his community, in between hiking and travel with his wife.  aOCLC-licensed vendor bibliographic record. 0aManagement information systems.958740 0aBusinessxData processing.959544 0aBusinessxInformation technology.992343 0aInformation technologyxManagement.957223 7aBUSINESS & ECONOMICS / Information Management2bisacsh992344 7aCOMPUTERS / General2bisacsh 7aCOMPUTERS / Computer Graphics / Game Programming & Design2bisacsh963919403Taylor & Francisuhttps://www.taylorfrancis.com/books/9780429061011423OCLC metadata license agreementuhttp://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf  cE-Books  c67310d67310