03351cam a2200565 i 4500 9780429449598 FlBoTFG 20251030122226.0 m o d cr cnu---unuuu 220915t20232023enk ob 001 0 eng OCoLC-P eng rda OCoLC-P 9780429449598 electronic book 0429449593 electronic book 9780429831140 electronic book 0429831145 electronic book 9780429831133 electronic book 0429831137 electronic book 9780429831157 electronic book 0429831153 electronic book 9781138326897 hardcover 9781032443300 paperback 10.4324/9780429449598 doi (OCoLC)1344545815 (OCoLC-P)1344545815 HF5415.1255 .S5236 2023 BUS 043000 bisacsh KJS bicssc Singh, Jaywant, author. 92456 Brands and consumers : a research overview / Jaywant Singh and Benedetta Crisafulli. Abingdon, Oxon ; New York, NY : Routledge, 2023. ©2023 1 online resource (121 pages). text txt rdacontent computer c rdamedia online resource cr rdacarrier State of the art in business research "Brand management is firmly established as a core business and marketing activity. The research evidence on how consumers react to branding, however, is in constant evolution globally. This shortform book provides a comprehensive overview of research evidence on several core branding topics whilst acting as a catalyst for advancing future research and informing business practice. The book fills a gap created by prior volumes on branding that, although well-illustrated and explained, have approached the subject in somewhat uncritical manner. As such, the book represents a timely compendium on popular topics in branding and is a valuable addition to knowledge in branding. The book focuses on reviewing research in branding and brand management, and delves into proposing areas for expanding knowledge in the field. Recognising the diversity of research in branding, the authors of this book as active branding researchers attempt to discuss the limitations of current research and provide insights for future explorations. The book will be of interest and a valuable resource for academic researchers, branding practitioners, business students and policy makers who view branding as an evidence-oriented discipline"-- Provided by publisher. OCLC-licensed vendor bibliographic record. Branding (Marketing) Management. 92457 Marketing research. 57888 BUSINESS & ECONOMICS / Marketing / General bisacsh 64225 Crisafulli, Benedetta, author. 92458 State of the art in business research. 64098 Taylor & Francis https://www.taylorfrancis.com/books/9780429449598 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf E-Books 67333 67333