03834cam a2200517 i 45000010014000000030008000140050017000220060019000390070015000580080041000730400031001140200035001450200032001800200035002120200032002470200042002790200039003210200029003600200029003890240031004180350022004490350024004710500023004950720025005180720025005430720025005680720016005932450093006092640056007022640011007583000058007693360026008273370026008533380036008795201822009155880047027376500016027846500022028006500022028226500038028446500072028827000091029547000097030458560072031428560102032149781003256878FlBoTFG20251030122232.0m     o  d        cr cnu---unuuu240628t20252025enka    ob    001 0 eng    aOCoLC-PbengerdacOCoLC-P  a9781003256878qelectronic book  a1003256872qelectronic book  a9781040121986qelectronic book  a1040121985qelectronic book  a9781040121931q(electronic bk. : PDF)  a1040121934q(electronic bk. : PDF)  z9781032188997qhardcover  z9781032189000qpaperback7 a10.4324/97810032568782doi  a(OCoLC)1445427438  a(OCoLC-P)144542743804aHM1231b.R685 2025 7aPOLx0490002bisacsh 7aPOLx0650002bisacsh 7aPOLx0430002bisacsh 7aGTC2bicssc00aRoutledge handbook of the influence industry /cedited by Emma L. Briant and Vian Bakir. 1aAbingdon, Oxon ;aNew York, NY :bRoutledge,c2025. 4c©2025  a1 online resource (xviii, 415 pages) :billustrations  atextbtxt2rdacontent  acomputerbc2rdamedia  aonline resourcebcr2rdacarrier  a"This Handbook provides the first comprehensive examination of the influence industry and how it operates worldwide across different domains. The rapid evolution of emerging technologies and data-driven persuasive practices has been linked to the spread of misleading content in domestic and foreign influence campaigns. This has prompted worldwide public and policy discussions about disinformation and how to curb its spread. However, less attention has been paid to the increasingly data-driven commercial industry taking advantage of the opportunities these new technologies afford. The handbook uses the term 'influence' here to include not only messaging and public relations (PR), which fell within the traditional focus of propaganda studies, but to consider the infrastructure and actors behind an advanced array of capabilities that can be used in a coordinated way to affect an audience's emotions, ideas, and behaviors in order to advance a state or non-state actor's objectives - increasingly based on data-driven profiling. The volume fills a gap in scholarship exploring the recent technical, political and economic development of this industry, surveying the extent of different technologies and services offered to clients worldwide across multiple domains (commercial, political, national security and government). The chapters are divided into three thematic sections, and evaluate Influence Industry practices, aims and effectiveness across audiences; business practices and economics; and democratic structures and human rights. They also offer advice for researchers and consider key ethical issues and new regulatory approaches. This volume will be of much interest to students of political science, propaganda studies, sociology, communication studies and journalism"--cProvided by publisher.  aOCLC-licensed vendor bibliographic record. 0aPropaganda. 0aPublic relations. 0aSocial influence. 0aDigital mediaxPolitical aspects. 7aPOLITICAL SCIENCE / Political Process / Political Advocacy2bisacsh1 aBriant, Emma,eeditor.1https://id.oclc.org/worldcat/entity/E39PBJqBmGytgMTmKjm8yY3hHC1 aBakir, Vian,d1971-eeditor.1https://id.oclc.org/worldcat/entity/E39PCjv7QJ4tJ3v86TT77b8XBP403Taylor & Francisuhttps://www.taylorfrancis.com/books/9781003256878423OCLC metadata license agreementuhttp://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf