04026cam a2200565 i 4500 9781003256878 FlBoTFG 20251030122232.0 m o d cr cnu---unuuu 240628t20252025enka ob 001 0 eng OCoLC-P eng rda OCoLC-P 9781003256878 electronic book 1003256872 electronic book 9781040121986 electronic book 1040121985 electronic book 9781040121931 (electronic bk. : PDF) 1040121934 (electronic bk. : PDF) 9781032188997 hardcover 9781032189000 paperback 10.4324/9781003256878 doi (OCoLC)1445427438 (OCoLC-P)1445427438 HM1231 .R685 2025 POL 049000 bisacsh POL 065000 bisacsh POL 043000 bisacsh GTC bicssc Routledge handbook of the influence industry / edited by Emma L. Briant and Vian Bakir. Abingdon, Oxon ; New York, NY : Routledge, 2025. ©2025 1 online resource (xviii, 415 pages) : illustrations text txt rdacontent computer c rdamedia online resource cr rdacarrier "This Handbook provides the first comprehensive examination of the influence industry and how it operates worldwide across different domains. The rapid evolution of emerging technologies and data-driven persuasive practices has been linked to the spread of misleading content in domestic and foreign influence campaigns. This has prompted worldwide public and policy discussions about disinformation and how to curb its spread. However, less attention has been paid to the increasingly data-driven commercial industry taking advantage of the opportunities these new technologies afford. The handbook uses the term 'influence' here to include not only messaging and public relations (PR), which fell within the traditional focus of propaganda studies, but to consider the infrastructure and actors behind an advanced array of capabilities that can be used in a coordinated way to affect an audience's emotions, ideas, and behaviors in order to advance a state or non-state actor's objectives - increasingly based on data-driven profiling. The volume fills a gap in scholarship exploring the recent technical, political and economic development of this industry, surveying the extent of different technologies and services offered to clients worldwide across multiple domains (commercial, political, national security and government). The chapters are divided into three thematic sections, and evaluate Influence Industry practices, aims and effectiveness across audiences; business practices and economics; and democratic structures and human rights. They also offer advice for researchers and consider key ethical issues and new regulatory approaches. This volume will be of much interest to students of political science, propaganda studies, sociology, communication studies and journalism"-- Provided by publisher. OCLC-licensed vendor bibliographic record. Propaganda. 34515 Public relations. 58088 Social influence. Digital media Political aspects. 58541 POLITICAL SCIENCE / Political Process / Political Advocacy bisacsh 93185 Briant, Emma, editor. https://id.oclc.org/worldcat/entity/E39PBJqBmGytgMTmKjm8yY3hHC 93186 Bakir, Vian, 1971- editor. https://id.oclc.org/worldcat/entity/E39PCjv7QJ4tJ3v86TT77b8XBP 93187 Taylor & Francis https://www.taylorfrancis.com/books/9781003256878 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf E-Books 67484 67484