03406cam a22005658i 4500 9781003282099 FlBoTFG 20251030122233.0 m o d cr ||||||||||| 240209s2025 nyu ob 001 0 eng OCoLC-P eng rda OCoLC-P 9781003282099 (ebook) 1003282091 9781040094136 (electronic bk. : EPUB) 1040094139 (electronic bk. : EPUB) 9781040094099 (electronic bk. : PDF) 1040094090 (electronic bk. : PDF) 9781032252100 (hardback) 9781032247861 (paperback) 10.4324/9781003282099 doi (OCoLC)1423048383 (OCoLC-P)1423048383 HM742 SOC 000000 bisacsh SOC 052000 bisacsh JFD bicssc Lipschultz, Jeremy Harris, 1958- author. 93317 Social media measurement and management : entrepreneurial digital analytics / Jeremy Harris Lipschultz. Second edition. New York, NY : Routledge, 2025. 1 online resource text txt rdacontent computer c rdamedia online resource cr rdacarrier "This revised and updated textbook applies a critical and practical lens to the world of social media analytics. Author Jeremy Harris Lipschultz explores the foundations of digital data, strategic tools, and best practices in an accessible volume for students and practitioners of social media communication. This second expands upon entrepreneurship, marketing, and technological principles, demonstrating how raising awareness, sparking engagement, and producing business outcomes all require emphasis on customers, employees, and other stakeholders within paid, earned, social, and owned media. It also looks to the future, examining how the movement toward artificial intelligence and machine learning raises new legal and ethical issues in effective management of social media data. Additionally, the book offers a solid grounding in the principles of social media measurement itself, teaching the strategies and techniques that enable effective analysis. It features theoretical and practical advice, a comprehensive glossary of key terms, and case studies from academic and industry thought leaders. A perfect primer for this developing industry, this book is ideal for students, scholars, and practitioners of digital media seeking to hone their skills and expand their bank of new tools and resources"-- Provided by publisher. OCLC-licensed vendor bibliographic record. Online social networks Research. 93318 Social media. 36123 Dyadic analysis (Social sciences) 93319 Social sciences Network analysis. 75914 Marketing research. 57888 SOCIAL SCIENCE / General bisacsh 64772 SOCIAL SCIENCE / Media Studies bisacsh Taylor & Francis https://www.taylorfrancis.com/books/9781003282099 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf E-Books 67518 67518