03425cam a22005778i 4500 9781003324027 FlBoTFG 20251030122236.0 m o d cr ||||||||||| 230615s2024 enk ob 001 0 eng OCoLC-P eng rda OCoLC-P 9781003324027 (ebook) 1003324029 9781000990690 (electronic bk. : PDF) 1000990699 (electronic bk. : PDF) 9781000990706 (electronic bk. : EPUB) 1000990702 (electronic bk. : EPUB) 9781032348261 (hardback) 9781032348308 (paperback) 10.4324/9781003324027 doi (OCoLC)1390808911 (OCoLC-P)1390808911 HD30.3 BUS 052000 bisacsh LAN 004000 bisacsh KJSP bicssc Swiatek, Lukasz, author. 93624 Artificial intelligence, strategic communicators and activism / Lukasz Swiatek, Marina Vujnovic, Chris Galloway and Dean Kruckeberg. Abingdon, Oxon ; New York, NY : Routledge, 2024. 1 online resource. text txt rdacontent computer c rdamedia online resource cr rdacarrier Global PR insights "In a world which is increasingly wary of artificial intelligence, this book explores the pressing need for strategic communicators to move from their present, often "cheerleader" role supporting its growth, towards a more critical approach, and develop a role that enables them to counter AI-driven threats to communities and relationships. AI promotes inequality, fake news and environmental damage. This book argues that strategic communicators are uniquely placed to counter these AI-driven ethical dilemmas, by building their skills in human relationships and relationship-building, and their ability to craft and to deliver messages effectively. By discussing the different approaches that professionals can take across the spectrum of practice in relation to the challenges of AI, the book offers multiple perspectives that will help to build knowledge in diverse settings, and develop practice especially in community and activist strategic communication. Research-based and combining theory with practice, this thought-provoking book will be welcomed by strategic communication scholars and practitioners alike eager to develop a critical approach to the challenges of AI"-- Provided by publisher. OCLC-licensed vendor bibliographic record. Communication in organizations. 60034 Strategic planning. 57225 Artificial intelligence Moral and ethical aspects. 58209 BUSINESS & ECONOMICS / Public Relations bisacsh 58091 LANGUAGE ARTS & DISCIPLINES / Communication bisacsh 93005 Vujnovic, Marina, 1975- author. 93625 Galloway, Chris, author. 93626 Kruckeberg, Dean, author. 93627 Taylor & Francis https://www.taylorfrancis.com/books/9781003324027 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf E-Books 67591 67591