Swiatek, Lukasz creator author. Vujnovic, Marina 1975- author. Galloway, Chris author. Kruckeberg, Dean author. text bibliography enk 2024 monographic eng 1 online resource. "In a world which is increasingly wary of artificial intelligence, this book explores the pressing need for strategic communicators to move from their present, often "cheerleader" role supporting its growth, towards a more critical approach, and develop a role that enables them to counter AI-driven threats to communities and relationships. AI promotes inequality, fake news and environmental damage. This book argues that strategic communicators are uniquely placed to counter these AI-driven ethical dilemmas, by building their skills in human relationships and relationship-building, and their ability to craft and to deliver messages effectively. By discussing the different approaches that professionals can take across the spectrum of practice in relation to the challenges of AI, the book offers multiple perspectives that will help to build knowledge in diverse settings, and develop practice especially in community and activist strategic communication. Research-based and combining theory with practice, this thought-provoking book will be welcomed by strategic communication scholars and practitioners alike eager to develop a critical approach to the challenges of AI"-- Lukasz Swiatek, Marina Vujnovic, Chris Galloway and Dean Kruckeberg. Communication in organizations Strategic planning Artificial intelligence Moral and ethical aspects BUSINESS & ECONOMICS / Public Relations LANGUAGE ARTS & DISCIPLINES / Communication HD30.3 9781003324027 1003324029 9781000990690 1000990699 9781000990706 1000990702 https://www.taylorfrancis.com/books/9781003324027 http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf https://www.taylorfrancis.com/books/9781003324027 http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf OCoLC-P 230615 20251030122236.0 9781003324027 eng