03137cam a22005538i 4500 9781003327189 FlBoTFG 20251030122236.0 m o d cr ||||||||||| 240329s2024 nyu ob 001 0 eng OCoLC-P eng rda OCoLC-P 9781003327189 (ebook) 1003327184 9781040090831 (electronic bk. : PDF) 1040090834 (electronic bk. : PDF) 9781040090855 (electronic bk. : EPUB) 1040090850 (electronic bk. : EPUB) 9781032355092 (hardback) 9781032355085 (paperback) 10.4324/9781003327189 doi (OCoLC)1430432206 (OCoLC-P)1430432206 R118 LAN 004000 bisacsh BUS 052000 bisacsh MED 078000 bisacsh GTC bicssc Public relations for public health and social good / [edited by] Brooke W. McKeever. New York, NY : Routledge, 2024. 1 online resource text txt rdacontent computer c rdamedia online resource cr rdacarrier "Foregrounding the work professional communicators do to support public health and social missions, this book examines how the principles and practices of public relations can be applied by nonprofit, government, and corporate entities working to understand and improve public health and social conditions. Many organizations attempt to influence prosocial behaviors, such as donating one's time, money, or talents; participating in advocacy or activism; or otherwise working to protect public health or inspire social change. This book explores research and practice related to communication and other factors involved in motivating such efforts. Each chapter focuses on a different topic, providing definitions, summarizing research, and explaining how it has been or can be applied to practice and ends with discussion questions to consider and references for further reading. Ideally placed for advanced undergraduate and graduate courses in public relations, health communication, or strategic communication as well as for communications professionals looking to apply research to their practice"-- Provided by publisher. OCLC-licensed vendor bibliographic record. Communication in medicine. 63864 Public health. 61312 Public relations. 58088 LANGUAGE ARTS & DISCIPLINES / Communication bisacsh 93005 BUSINESS & ECONOMICS / Public Relations bisacsh 58091 MEDICAL / Public Health bisacsh 57352 McKeever, Brooke W., editor. 93648 Taylor & Francis https://www.taylorfrancis.com/books/9781003327189 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf E-Books 67597 67597