McKeever, Brooke W. editor. text bibliography nyu 2024 monographic eng 1 online resource "Foregrounding the work professional communicators do to support public health and social missions, this book examines how the principles and practices of public relations can be applied by nonprofit, government, and corporate entities working to understand and improve public health and social conditions. Many organizations attempt to influence prosocial behaviors, such as donating one's time, money, or talents; participating in advocacy or activism; or otherwise working to protect public health or inspire social change. This book explores research and practice related to communication and other factors involved in motivating such efforts. Each chapter focuses on a different topic, providing definitions, summarizing research, and explaining how it has been or can be applied to practice and ends with discussion questions to consider and references for further reading. Ideally placed for advanced undergraduate and graduate courses in public relations, health communication, or strategic communication as well as for communications professionals looking to apply research to their practice"-- [edited by] Brooke W. McKeever. Communication in medicine Public health Public relations LANGUAGE ARTS & DISCIPLINES / Communication BUSINESS & ECONOMICS / Public Relations MEDICAL / Public Health R118 9781003327189 1003327184 9781040090831 1040090834 9781040090855 1040090850 https://www.taylorfrancis.com/books/9781003327189 http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf https://www.taylorfrancis.com/books/9781003327189 http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf OCoLC-P 240329 20251030122236.0 9781003327189 eng