03500cam a22005538i 4500 9781003347033 FlBoTFG 20251030122238.0 m o d cr ||||||||||| 230617s2024 enk ob 001 0 eng OCoLC-P eng rda OCoLC-P 9781003347033 (ebk) 1003347037 9781000982992 (electronic bk. : PDF) 1000982998 (electronic bk. : PDF) 9781000983036 (electronic bk. : EPUB) 100098303X (electronic bk. : EPUB) 9781032388342 (pbk) 9781032388373 (hbk) 10.4324/9781003347033 doi (OCoLC)1395547211 (OCoLC-P)1395547211 HF5415.32 BUS 000000 bisacsh BUS 016000 bisacsh BUS 019000 bisacsh KJS bicssc Smith, Andrew, 1967 March 27- author. 93809 Consumer behaviour and analytics / Andrew Smith. Second edition. Abingdon, Oxon ; New York, NY : Routledge, 2024. 1 online resource text txt rdacontent computer c rdamedia online resource cr rdacarrier "The 2nd edition of Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and artificial intelligence, this key text reviews the issues, research and concepts essential for navigating this new terrain. It demonstrates how we can use data-driven insight and merge this with insight from extant research to inform knowledge-driven decision-making. Adopting a practical and managerial lens, while also exploring the rich lineage of academic consumer research, this textbook approaches its subject from a refreshing and original standpoint. It contains numerous accessible examples, scenarios and exhibits and condenses the disparate array of relevant work into a workable, coherent, synthesized and readable whole. Providing an effective tour of the concepts and ideas most relevant in the age of analytics-driven marketing (from data visualization to semiotics), the book concludes with an adaptive structure to inform managerial decision-making. Consumer Behaviour and Analytics provides a unique distillation from a vast array of social and behavioural research merged with the knowledge potential of digital insight. It offers an effective and efficient summary for undergraduate, postgraduate or executive courses in consumer behaviour and marketing analytics, and also functions as a supplementary text for other marketing modules. Online resources include PowerPoint slides"-- Provided by publisher. OCLC-licensed vendor bibliographic record. Consumer behavior. 57391 Marketing Data processing. 59619 BUSINESS & ECONOMICS / General bisacsh BUSINESS & ECONOMICS / Consumer Behavior bisacsh 93810 BUSINESS & ECONOMICS / Decision-Making & Problem Solving bisacsh 93384 Taylor & Francis https://www.taylorfrancis.com/books/9781003347033 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf E-Books 67639 67639