04019cam a22006618i 4500 9781003380511 FlBoTFG 20251030122241.0 m o d cr ||||||||||| 241211s2025 nyu ob 001 0 eng OCoLC-P eng rda OCoLC-P 9781003380511 (ebook) 1003380514 9781040298749 (electronic bk. : PDF) 1040298745 (electronic bk. : PDF) 9781040298770 (electronic bk. : EPUB) 104029877X (electronic bk. : EPUB) 9781032461953 (hardback) 9781032431444 (paperback) 1032461950 10.4324/9781003380511 doi (OCoLC)1482022383 (OCoLC-P)1482022383 HM1196 PSY 000000 bisacsh PSY 003000 bisacsh PSY 017000 bisacsh JMH bicssc The handbook of personalized persuasion : theory and application / edited by Richard E. Petty, Andrew Luttrell and Jacob D. Teeny. New York, NY : Routledge, 2025. 1 online resource. text txt rdacontent computer c rdamedia online resource cr rdacarrier Routledge international handbooks "The Handbook of Personalized Persuasion provides the most comprehensive and state-of-the-art review of the expansive literature on personalized messaging in persuasion. The book describes what features of people, messages, and contexts are most effective for personally tailored communication, and how this knowledge can be leveraged to improve the influence of messaging in any domain. It also addresses when such personalization can be counterproductive or backfire. Bringing together some of the foremost experts in the area, the book consists of a diverse, global, and interdisciplinary set of scholars who tackle the theory and application of personalized persuasion. Organized into two sections, the first part of the book addresses the many aspects of people to which messages can be targeted, such as the basis of a person's attitude or the person's goals or identity. The second part of the book tackles the many important areas of application in which personalized messaging has been examined, such as political and health messaging, consumer advertising, and even online misinformation. This handbook is essential reading for researchers and students in social psychology and across the behavioral and social sciences, while also offering practitioners in marketing, government, and beyond the most cutting-edge insights into how to maximize the influence of personalized persuasion"-- Provided by publisher. OCLC-licensed vendor bibliographic record. Persuasion (Psychology) 86864 Influence (Psychology) 94088 Persuasion (Rhetoric) 94089 Social influence. Communication Methodology. 68705 Communication Psychological aspects. 94090 Communication Social aspects. 57401 PSYCHOLOGY / General bisacsh PSYCHOLOGY / Applied Psychology bisacsh PSYCHOLOGY / Interpersonal Relations bisacsh 57599 Petty, Richard E., editor. https://id.oclc.org/worldcat/entity/E39PBJtxb3kFKXM8TQXx6VVjYP 94091 Luttrell, Andrew, editor. 94092 Teeny, Jacob D., editor. https://id.oclc.org/worldcat/entity/E39PCjxBkm9DC3XPD8b6p4P7tq 94093 Routledge international handbooks. 92337 Taylor & Francis https://www.taylorfrancis.com/books/9781003380511 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf E-Books 67709 67709