The theory and application Petty, Richard E. editor. Luttrell, Andrew editor. Teeny, Jacob D. editor. text bibliography nyu 2025 monographic eng 1 online resource. "The Handbook of Personalized Persuasion provides the most comprehensive and state-of-the-art review of the expansive literature on personalized messaging in persuasion. The book describes what features of people, messages, and contexts are most effective for personally tailored communication, and how this knowledge can be leveraged to improve the influence of messaging in any domain. It also addresses when such personalization can be counterproductive or backfire. Bringing together some of the foremost experts in the area, the book consists of a diverse, global, and interdisciplinary set of scholars who tackle the theory and application of personalized persuasion. Organized into two sections, the first part of the book addresses the many aspects of people to which messages can be targeted, such as the basis of a person's attitude or the person's goals or identity. The second part of the book tackles the many important areas of application in which personalized messaging has been examined, such as political and health messaging, consumer advertising, and even online misinformation. This handbook is essential reading for researchers and students in social psychology and across the behavioral and social sciences, while also offering practitioners in marketing, government, and beyond the most cutting-edge insights into how to maximize the influence of personalized persuasion"-- edited by Richard E. Petty, Andrew Luttrell and Jacob D. Teeny. Persuasion (Psychology) Influence (Psychology) Persuasion (Rhetoric) Social influence Communication Methodology Communication Psychological aspects Communication Social aspects PSYCHOLOGY / General PSYCHOLOGY / Applied Psychology PSYCHOLOGY / Interpersonal Relations HM1196 9781003380511 1003380514 9781040298749 1040298745 9781040298770 104029877X https://www.taylorfrancis.com/books/9781003380511 http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf https://www.taylorfrancis.com/books/9781003380511 http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf OCoLC-P 241211 20251030122241.0 9781003380511 eng