03669cam a22005298i 4500 9781003398615 FlBoTFG 20251030122243.0 m o d cr ||||||||||| 240509s2025 enk ob 001 0 eng OCoLC-P eng rda OCoLC-P 9781003398615 (ebook) 1003398618 9781040116760 (electronic bk. : PDF) 1040116760 (electronic bk. : PDF) 9781040116777 (electronic bk. : EPUB) 1040116779 (electronic bk. : EPUB) 9781032504636 (hardback) 9781032504643 (paperback) 10.4324/9781003398615 doi (OCoLC)1434574236 (OCoLC-P)1434574236 HG173 BUS 043000 bisacsh BUS 070140 bisacsh KJMV7 bicssc Ennew, Christine, author. https://id.oclc.org/worldcat/entity/E39PCjtG4XwddbDFjyT9997QWP 94253 Financial services marketing : a guide to principles and practice / Christine Ennew, Nigel Waite and Róisín Waite. Fourth edition. Abingdon, Oxon ; New York, NY : Routledge, 2025. 1 online resource text txt rdacontent computer c rdamedia online resource cr rdacarrier "This fourth edition of Financial Services Marketing firmly reinforces the book's role as a leading global educational resource, combining appropriate conceptual principles with practical insights on how financial products and services are marketed in the real world. The authors draw upon their extensive international experience marketing some of the world's best known financial brands including Lloyds TSB and Barclays. Readers will gain a firm understanding of how financial products and services work within the commercial, social, economic, governmental, regulatory, and environmental context in which they operate. This fully updated and revised edition features: A brand-new chapter devoted to environmental, social, and corporate governance Revised coverage of the impact of digital advances in all aspects of business models and marketing practice, including how AI and social marketing are changing financial services and customer experience The latest regulatory developments for safeguarding the fair treatment of customers New and improved case studies that showcase best practice from around the world An upgraded companion website including new teaching aids and references Financial Services Marketing is essential reading for advanced undergraduate and postgraduate students studying Marketing for Financial Services, Marketing Strategy, and Consumer Ethics in Finance. It is also suitable for executive students studying for professional qualifications and executive MBAs"-- Provided by publisher. OCLC-licensed vendor bibliographic record. Financial services industry Marketing. 94254 BUSINESS & ECONOMICS / Marketing / General bisacsh 64225 Waite, Nigel, author. https://id.oclc.org/worldcat/entity/E39PCjMqJgd3h4KCyFGC3mw7QC 94255 Waite, Róisín, author. https://id.oclc.org/worldcat/entity/E39PCjyGbcjgB4KmgYPWv7BJcK 94256 Taylor & Francis https://www.taylorfrancis.com/books/9781003398615 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf E-Books 67749 67749