a guide to principles and practice Ennew, Christine creator author. Waite, Nigel author. Waite, Róisín author. text bibliography enk 2025 Fourth edition. monographic eng 1 online resource "This fourth edition of Financial Services Marketing firmly reinforces the book's role as a leading global educational resource, combining appropriate conceptual principles with practical insights on how financial products and services are marketed in the real world. The authors draw upon their extensive international experience marketing some of the world's best known financial brands including Lloyds TSB and Barclays. Readers will gain a firm understanding of how financial products and services work within the commercial, social, economic, governmental, regulatory, and environmental context in which they operate. This fully updated and revised edition features: A brand-new chapter devoted to environmental, social, and corporate governance Revised coverage of the impact of digital advances in all aspects of business models and marketing practice, including how AI and social marketing are changing financial services and customer experience The latest regulatory developments for safeguarding the fair treatment of customers New and improved case studies that showcase best practice from around the world An upgraded companion website including new teaching aids and references Financial Services Marketing is essential reading for advanced undergraduate and postgraduate students studying Marketing for Financial Services, Marketing Strategy, and Consumer Ethics in Finance. It is also suitable for executive students studying for professional qualifications and executive MBAs"-- Christine Ennew, Nigel Waite and Róisín Waite. Financial services industry Marketing BUSINESS & ECONOMICS / Marketing / General HG173 9781003398615 1003398618 9781040116760 1040116760 9781040116777 1040116779 https://www.taylorfrancis.com/books/9781003398615 http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf https://www.taylorfrancis.com/books/9781003398615 http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf OCoLC-P 240509 20251030122243.0 9781003398615 eng