03895cam a22005538i 4500 9781003426899 FlBoTFG 20251030122246.0 m o d cr ||||||||||| 241121s2025 enk ob 001 0 eng OCoLC-P eng rda OCoLC-P 9781003426899 (ebook) 1003426891 9781040316979 (electronic bk. : PDF) 1040316972 (electronic bk. : PDF) 9781040317020 (electronic bk. : EPUB) 1040317022 (electronic bk. : EPUB) 9781032731346 (hardback) 9781032731322 (paperback) 10.4324/9781003426899 doi (OCoLC)1472988246 (OCoLC-P)1472988246 HF5415 BUS 043030 bisacsh BUS 043010 bisacsh BUS 043000 bisacsh KJS bicssc Kahn, Barbara E., author. https://id.oclc.org/worldcat/entity/E39PCjHkWy3KkBpytF9kTXBbHP 94482 Visual marketing : a practical guide to the science of branding & retailing / Barbara E. Kahn and Elizabeth N. Johnson. Abingdon, Oxon ; New York, NY : Routledge, 2025. 1 online resource text txt rdacontent computer c rdamedia online resource cr rdacarrier "As the world accelerates towards the digital realm post-pandemic, it has never been more important for marketers and designers to have a solid understanding of visual marketing and the key principles and concepts behind it. Visual Marketing analyses the post-pandemic digital transformation, including AI, taking place across an increasingly competitive marketing landscape. Against this background, the book utilises proven principles in consumer psychology, marketing, and neuroscience to propose creative and useful visual strategies to increase the effectiveness of marketing efforts, illustrating this with many contemporary real-world examples. Reflecting on observations around the radical disruption in the retail industry in particular, the authors introduce the "Kahn Retailing Success Matrix," which has successfully guided marketing strategy across many industries. The book also highlights the significant influence of visual and physiological principles on how human observers see and interpret visual stimuli, and how applying these fundamental principles will provide marketers with incredible differential advantage in a customer-centric world. Readers will also gain in-depth understanding of how to use new measurement tools that rely on data analytics; choice and preference behaviour; eye tracking and other measures of attention; memory; and emotions to evaluate strategies and measure success. This innovative and incisive new textbook is a valuable resource for both undergraduate and postgraduate students of such subjects as Consumer Behaviour, Marketing Strategy, Visual Marketing and Retailing. Online resources include course exercises, lecture slides, and suggested mini case studies"-- Provided by publisher. OCLC-licensed vendor bibliographic record. Marketing. 521 Visual communication. 94483 BUSINESS & ECONOMICS / International / Marketing bisacsh 94484 BUSINESS & ECONOMICS / Marketing / Direct bisacsh 94375 BUSINESS & ECONOMICS / Marketing / General bisacsh 64225 Johnson, Elizabeth N., author. 94485 Taylor & Francis https://www.taylorfrancis.com/books/9781003426899 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf E-Books 67808 67808