03558cam a2200565M 4500 9781003432203 FlBoTFG 20251030122247.0 m o d cr |n||||||||| 241120s2025 xx o 0|| 0 eng d OCoLC-P eng OCoLC-P 9781040272510 (electronic bk.) 1040272517 (electronic bk.) 9781003432203 (electronic bk.) 1003432204 (electronic bk.) 9781040272466 (electronic bk. : PDF) 1040272460 (electronic bk. : PDF) 103255780X 9781032557809 1032557818 9781032557816 10.4324/9781003432203 doi (OCoLC)1472071207 (OCoLC-P)1472071207 HD30.4 BUS 000000 bisacsh BUS 041000 bisacsh BUS 043060 bisacsh GPS bicssc Hackley, Christopher E., author. 94553 QUALITATIVE RESEARCH IN MARKETING AND MANAGEMENT [electronic resource] : doing interpretive research projects. Third edition. [S.l.] : ROUTLEDGE, 2025. 1 online resource This is a practical and accessible introduction to interpretive methods for doing qualitative marketing and management research projects. Bringing together concepts of qualitative research from ethnography, digital ethnography, phenomenology, assemblage theory, critical discourse analysis, semiotics, literary analysis, practice theory, postmodernism, poststructuralism and other areas, it has a uniquely pragmatic approach. The book bridges the gap between advanced, specialised books on research traditions with more general introductory business research books. The first half of the book considers the practicalities of research and writing a research project, including the craft of academic writing, the critical literature review, the role of the independent research project as part of university courses, suggested projected structures, standards of academic scholarship, and the main techniques for gathering qualitative data. The books second half deals with abstract concepts and advanced theory by looking at key theoretical traditions that guide the interpretation of qualitative data. Thisthird edition has been fully updated to include new examples, insights from recent research, and an improved pedagogy for logic and clarity throughout, as well as more graphics, diagrams, chapter summaries and exercises to aid understanding. It is perfect for advanced undergraduate and postgraduate students of Marketing, Management, Consumer Behaviour and Research Methods. Online resources include PowerPoint lecture slides. OCLC-licensed vendor bibliographic record. BUSINESS & ECONOMICS / General bisacsh BUSINESS & ECONOMICS / Management bisacsh 64413 BUSINESS & ECONOMICS / Marketing / Research bisacsh 94554 Management Research. 58194 Marketing research. 57888 Consumers Research. 61232 Qualitative research. 58806 Taylor & Francis https://www.taylorfrancis.com/books/9781003432203 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf E-Books 67825 67825