03217cam a2200493M 4500 9781003466802 FlBoTFG 20251030122251.0 m o d cr |n||||||||| 240911s2024 xx o 0|| 0 eng d OCoLC-P eng OCoLC-P 9781040149836 (electronic bk.) 1040149839 (electronic bk.) 9781003466802 (electronic bk.) 100346680X (electronic bk.) 9781040149911 (electronic bk. : EPUB) 104014991X (electronic bk. : EPUB) 1032687096 9781032687094 10.4324/9781003466802 doi (OCoLC)1455329179 (OCoLC-P)1455329179 HD59 LAN 004000 bisacsh BUS 052000 bisacsh BUS 070060 bisacsh KJSP bicssc Kasparas, Andrius. 94906 TRANSFORMING PR [electronic resource] : public relations to people relations. [S.l.] : ROUTLEDGE, 2024. 1 online resource This book introduces the concept of the Picnic Society - a society which we all belong to today because social media has given us unlimited opportunities to create or destroy our own and our circle's (our bubble's) realities, possibilities, and reputations. In today's world every organization is integrated into society, and the people belonging to organizations are integrated into various continually interacting communities. Social media has - or soon will - erase any remaining boundaries between organizations and the world's social fabric. It is increasingly pointless for organizations to try to establish relationships with society, because these already exist - 24 hours per day,7 days per week, and all 365 days of the year. This is what I mean in talking about the transformation of the field of PR - from Public Relations to People Relations. This book discusses the challenges facing public relations professionals working in a contemporary society that is flooded with information, offers endless channels of communication, gives rise to true and false leaders, and is marked by both openness and mistrust, by real and fake news. This book will appeal to professionals who already have a solid grasp of public relations technologies but would like to review their skills and develop their own model of public relations know-how without being limited by the strict boundaries of traditional PR theory. OCLC-licensed vendor bibliographic record. Public relations. 58088 LANGUAGE ARTS & DISCIPLINES / Communication bisacsh 93005 BUSINESS & ECONOMICS / Public Relations bisacsh 58091 BUSINESS & ECONOMICS / Industries / Media & Communications Industries bisacsh 94907 Taylor & Francis https://www.taylorfrancis.com/books/9781003466802 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf E-Books 67922 67922