03219cam a22006018i 4500 9781003484622 FlBoTFG 20251030122253.0 m o d cr ||||||||||| 250129s2025 nyu ob 001 0 eng OCoLC-P eng rda OCoLC-P 9781003484622 (ebook) 100348462X 9781032777665 (hardback) 9781032777610 (paperback) 9781040325681 (electronic bk.) 1040325688 (electronic bk.) 1032777672 9781032777672 1032777613 9781040325711 (electronic bk. : EPUB) 1040325718 (electronic bk. : EPUB) 10.4324/9781003484622 doi (OCoLC)1493165401 (OCoLC-P)1493165401 HF5718 LAN 004000 bisacsh BUS 052000 bisacsh GTC bicssc Oltarzhevskyi, Dmytro, author. 95069 Understanding corporate communications / Dmytro Oltarzhevskyi, Yevgen Zagorulko. First. New York, NY : Routledge, 2025. 1 online resource text txt rdacontent computer c rdamedia online resource cr rdacarrier Corporate communications theory -- The essence of corporate communications -- Corporate communications directions -- Corporate communications practice -- Corporate communications channels. "With the aim to synthesize and simplify the core concepts of corporate communications, this book offers a clear look at the history of the discipline and profession with attention to essential principles for practice. This book focuses on corporate communications as the art and craft of managing a company's behaviour and effective communication in society. It examines corporate communications' theoretical and applied aspects, featuring reference to global research, reputational cases and practical models. The book's main goal is to make explicit well-known global theories and the practical experiences of corporate communications professionals in an easily visualized style accessible to a wide readership. This book is suited to undergraduate and introductory executive education courses in corporate communications and as a reference and guide for early career communications professionals"-- Provided by publisher. OCLC-licensed vendor bibliographic record. Business communication. 57366 Corporations Public relations. 95070 Communication in management. 62277 LANGUAGE ARTS & DISCIPLINES / Communication bisacsh 93005 BUSINESS & ECONOMICS / Public Relations bisacsh 58091 Zagorulko, Yevgen, author. 95071 Taylor & Francis https://www.taylorfrancis.com/books/9781003484622 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf E-Books 67963 67963