Oltarzhevskyi, Dmytro creator author. Zagorulko, Yevgen author. text bibliography nyu 2025 First. monographic eng 1 online resource "With the aim to synthesize and simplify the core concepts of corporate communications, this book offers a clear look at the history of the discipline and profession with attention to essential principles for practice. This book focuses on corporate communications as the art and craft of managing a company's behaviour and effective communication in society. It examines corporate communications' theoretical and applied aspects, featuring reference to global research, reputational cases and practical models. The book's main goal is to make explicit well-known global theories and the practical experiences of corporate communications professionals in an easily visualized style accessible to a wide readership. This book is suited to undergraduate and introductory executive education courses in corporate communications and as a reference and guide for early career communications professionals"-- Corporate communications theory -- The essence of corporate communications -- Corporate communications directions -- Corporate communications practice -- Corporate communications channels. Dmytro Oltarzhevskyi, Yevgen Zagorulko. Business communication Corporations Public relations Communication in management LANGUAGE ARTS & DISCIPLINES / Communication BUSINESS & ECONOMICS / Public Relations HF5718 9781003484622 100348462X 9781040325681 1040325688 9781040325711 1040325718 https://www.taylorfrancis.com/books/9781003484622 http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf https://www.taylorfrancis.com/books/9781003484622 http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf OCoLC-P 250129 20251030122253.0 9781003484622 eng