03360cam a2200469M  45000010014000000030008000140050017000220060019000390070015000580080041000730400026001140200036001400200033001760200036002090200033002450200043002780200040003210200015003610200018003760240031003940350022004250350024004470500009004710720025004800720025005050720025005300720016005551000108005712450111006792600032007903000022008225201613008445880047024576500029025046500046025336500048025796500060026278560072026878560102027599420012028619990017028739781003507901FlBoTFG20251030122256.0m     o  d        cr |n|||||||||240919s2024    xx      o     0|| 0 eng d  aOCoLC-PbengcOCoLC-P  a9781040147221q(electronic bk.)  a1040147224q(electronic bk.)  a9781003507901q(electronic bk.)  a1003507905q(electronic bk.)  a9781040147269q(electronic bk. : EPUB)  a1040147267q(electronic bk. : EPUB)  z1032826584  z97810328265857 a10.1201/97810035079012doi  a(OCoLC)1456313583  a(OCoLC-P)1456313583 4aHD59 7aCOMx0570002bisacsh 7aBUSx0520002bisacsh 7aCOMx0940002bisacsh 7aUYQ2bicssc1 aPhillips, David,d1914-eauthor.1https://id.oclc.org/worldcat/entity/E39PCjqCtrccJb8VyjcQ7rhHyd99536910aAUGMENTING PUBLIC RELATIONSh[electronic resource] :ban introduction to ai and other technologies for pr.  a[S.l.] :bCRC PRESS,c2024.  a1 online resource  aAugmenting Public Relations examines how existing technologies used in Public Relations (PR) are being significantly augmented because of the advent of Artificial Intelligence (AI). The book describes the opportunities and pitfalls of AI, recent and emerging technologies, and projections in their development, offering an introduction to practitioners on how they, too, can create their own AI-enhanced tools. The developments in augmented, virtual and meta-reality, aided by AI, have now become serious contenders for commercial communication, and the ability to harness this visual capability is explained in some detail. As is the ability for practitioners to automatically monitor and feed websites using Application Programming Interfaces (APIs). The book also considers computer games as a form of communication, and the evolving application of games supported by AI. In recent years, the PR monitoring industry has deployed AI to search for content of interest to clients across a vast range of media. It throws up huge amounts of data to be managed. The book explores how such resources can be harnessed for intelligence gathering and activity deployment in easy-to-understand language. The book also covers a range of other activities from brain to computer communication' to chatbots, including applications used by the Internet of Things, Security Issues and Crisis Management, and the crucial subject of Ethics. Examining a range of new practices for the PR industry, and covering both principles and applications, this book will be of great value to students, academics and practitioners alike.  aOCLC-licensed vendor bibliographic record. 0aPublic relations.958088 0aPublic relationsxData processing.995370 7aCOMPUTERS / Virtual Reality2bisacsh995371 7aBUSINESS & ECONOMICS / Public Relations2bisacsh958091403Taylor & Francisuhttps://www.taylorfrancis.com/books/9781003507901423OCLC metadata license agreementuhttp://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf  cE-Books  c68048d68048