03648cam a2200529M 4500 9781003598381 FlBoTFG 20251030122302.0 m o d cr |n||||||||| 250208s2025 xx o 0|| 0 eng d OCoLC-P eng OCoLC-P 9781040320624 (electronic bk.) 1040320627 (electronic bk.) 9781003598381 (electronic bk.) 1003598382 (electronic bk.) 9781040320686 (electronic bk. : EPUB) 1040320686 (electronic bk. : EPUB) 1032983892 9781032983899 1032983825 9781032983820 10.4324/9781003598381 doi (OCoLC)1495067512 (OCoLC-P)1495067512 HF5718.2.A78 LAN 004000 bisacsh KJSP bicssc Mahoney, James Scott, 1947- author. https://id.oclc.org/worldcat/entity/E39PCjrfcyhvDVMyxgXMtQtGDy 95794 PUBLIC RELATIONS WRITING [electronic resource]. Fourth edition. [S.l.] : ROUTLEDGE, 2025. 1 online resource Public Relations Writing is an undergraduate communication and public relations textbook. It positions writing for public relations in the context of strategic planning, and is based on traditional communication writing principles, including for news and digital media. The book illustrates how writing for all public relations tools reflects the concepts that inform professional planning and practice. This book, based on the author's wide professional practice and tertiary teaching experiences, has been widely used in international undergraduate teaching and learning. This fourth edition continues to treat clear, concise and accurate writing for this profession as integral to all aspects of professional practice and as a skill that is not confined to media release writing. Among the book's strengths are the student exercises, including international cases, which are based on real-world examples, and references to ethical practice. This book provides a holistic approach to learning about writing in this profession. While its focus is on writing, this holistic approach, which includes material on planning a communication strategy, makes it an ideal text for introductory subjects at university as well as for specialist writing units. While it is primarily grounded in Australian practice, the book is written in line with accepted international approaches to public relations writing, including the principles of journalism's 'news writing', and contains case studies from other countries. This book appeals to audiences in early-year university students studying public relations and marketing communication. It is also suitable for professional practitioners seeking to enhance their writing skills. OCLC-licensed vendor bibliographic record. Business communication Australia. 95795 Written communication Australia. 95796 Public relations Australia. 95797 Mass media and business. 59019 Mass media and publicity. 95798 LANGUAGE ARTS & DISCIPLINES / Communication bisacsh 93005 Taylor & Francis https://www.taylorfrancis.com/books/9781003598381 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf E-Books 68172 68172