Mahoney, James Scott 1947- creator author. text xx S.l.] ROUTLEDGE 2025 Fourth edition. monographic eng

electronic resource

1 online resource Public Relations Writing is an undergraduate communication and public relations textbook. It positions writing for public relations in the context of strategic planning, and is based on traditional communication writing principles, including for news and digital media. The book illustrates how writing for all public relations tools reflects the concepts that inform professional planning and practice. This book, based on the author's wide professional practice and tertiary teaching experiences, has been widely used in international undergraduate teaching and learning. This fourth edition continues to treat clear, concise and accurate writing for this profession as integral to all aspects of professional practice and as a skill that is not confined to media release writing. Among the book's strengths are the student exercises, including international cases, which are based on real-world examples, and references to ethical practice. This book provides a holistic approach to learning about writing in this profession. While its focus is on writing, this holistic approach, which includes material on planning a communication strategy, makes it an ideal text for introductory subjects at university as well as for specialist writing units. While it is primarily grounded in Australian practice, the book is written in line with accepted international approaches to public relations writing, including the principles of journalism's 'news writing', and contains case studies from other countries. This book appeals to audiences in early-year university students studying public relations and marketing communication. It is also suitable for professional practitioners seeking to enhance their writing skills. Business communication Australia Written communication Australia Public relations Australia Mass media and business Mass media and publicity LANGUAGE ARTS & DISCIPLINES / Communication HF5718.2.A78 9781040320624 1040320627 9781003598381 1003598382 9781040320686 1040320686 https://www.taylorfrancis.com/books/9781003598381 http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf https://www.taylorfrancis.com/books/9781003598381 http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf OCoLC-P 250208 20251030122302.0 9781003598381 eng