05284cam a22005778i 4500 9781003604549 FlBoTFG 20251030122302.0 m o d cr ||||||||||| 241220s2025 enk ob 001 0 eng OCoLC-P eng rda OCoLC-P 9781003604549 (ebook) 1003604544 9781032994901 (paperback) 9781032994918 (hardback) 9781040326626 (electronic bk. : PDF) 1040326625 (electronic bk. : PDF) 9781040326640 (electronic bk. : EPUB) 1040326641 (electronic bk. : EPUB) 10.4324/9781003604549 doi (OCoLC)1500087346 (OCoLC-P)1500087346 HF5415 BUS 008000 bisacsh BUS 016000 bisacsh BUS 043000 bisacsh KJS bicssc Marketing ethics and consumer society : practising inclusive, responsible and sustainable marketing / edited by Athanasia Daskalopoulou and Natalia Yannopoulou. Abingdon, Oxon ; New York, NY : Routledge, 2025. 1 online resource text txt rdacontent computer c rdamedia online resource cr rdacarrier "This unique new text explores marketing ethics, the impact of marketing on consumers' lives, and the wider social, cultural, and political context of marketing activities. Taking a critical approach to marketing practice, the book discusses the growing sense of responsibility within the marketing discipline and addresses issues at the interface between marketing and society. Importantly for Marketing students, it works to develop an understanding of the impacts that marketing can have on consumers' lives and the potential that future marketers have to shape contemporary society. Chapters cover Marketing and Advertising Ethics, Critical Consumption, Gender and Race, Brand Activism, Sustainability and Corporate Social Responsibility, and Understanding and Protecting the Consumer. Case studies drawn from international contexts featuring real-life and recognisable organisations are included in every chapter to bring the theory to life, enabling students to explore the ethical dilemmas and criticisms faced by organisations and consumers in contemporary society. Chapter outlines, learning outcomes, summaries, and self-assessment questions cement learning, whilst discussion questions aim to provoke interesting conversation. A much-needed and relevant textbook that brings together all the key contemporary topics in marketing ethics, this should be core reading for advanced undergraduate and postgraduate students studying modules on Marketing Ethics, Ethical Marketing and Sustainability, and Marketing and Society. Online support materials include lecture slides and a test bank"-- Provided by publisher. Part 1: Marketing and Consumption Ethics 1. Marketing Ethics and Ethical Consumers Athanasia Daskalopoulou, Natalia Yannopoulou 1a. Case Study: Prepping Mothers Katy Kerrane 2. The Politics of Consumption and Consumer Activism Athanasia Daskalopoulou, Natalia Yannopoulou 2a. Case Study: Global Supply Chains, Human Rights, and Corporate Ethics in the Fashion Industry Julia Marcet Alonso 3. Brand Activism vs 'Woke-washing' and Exploitation Natalia Yannopoulou, Athanasia Daskalopoulou 3a. Case Study: McDonald's Boycott Alex Knight Part 2: Marketing Equality, Diversity, and Inclusion 4. Gender, Sexuality, and Marketing Athanasia Daskalopoulou, Natalia Yannopoulou 4a. Case Study: The Barbie Dream Gap Project Maria Papatzika 5. Race, Ethnicity, and Consumer Culture Anuja Anil Pradhan 5a. Case Study: Woke-washing and Representation in Advertising Anuja Anil Pradhan 6. Consumer Vulnerability, Consumer Well-being, and Caring Marketplaces Teresa Heath and Ines Branco-Illodo 6a. Case Study: Self-organising Well-being through Mutual Aid Jack Davies Part 3: Social, Transformative, and Sustainable Marketing 7: CSR, the Sustainability Dialogue, and Signals of CommunicationPanayiota Alevizou7a. Case Study: Alternative Tourism and Sustainability: The Case of DestirectioAlexandros Filiopoulos8. Social and Cause-related MarketingAthanasia Daskalopoulou, Natalia Yannopoulou8a. Case Study: #HelpUkraineSongMiyoshi Tamashiro OCLC-licensed vendor bibliographic record. Marketing Moral and ethical aspects. 95811 Marketing Social aspects. 95812 Social responsibility of business. 57269 BUSINESS & ECONOMICS / Business Ethics bisacsh 64517 BUSINESS & ECONOMICS / Consumer Behavior bisacsh 93810 BUSINESS & ECONOMICS / Marketing / General bisacsh 64225 Daskalopoulou, Athanasia, editor. 95813 Yannopoulou, Natalia, editor. 95814 Taylor & Francis https://www.taylorfrancis.com/books/9781003604549 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf E-Books 68177 68177