03246cam a22005777i 4500 9781003605195 FlBoTFG 20251030122302.0 m o d cr |n||||||||| 250205s2025 enk ob 000 0 eng d OCoLC-P eng rda OCoLC-P 9781040326060 (electronic bk.) 1040326064 (electronic bk.) 9781003605195 (electronic bk.) 1003605192 (electronic bk.) 9781040326084 (electronic bk. : EPUB) 1040326080 (electronic bk. : EPUB) 1032666897 9781032666891 10.4324/9781003605195 doi (OCoLC)1492745584 (OCoLC-P)1492745584 HF5415.129 BUS 000000 bisacsh BUS 079000 bisacsh BUS 104000 bisacsh KJ bicssc Yang, Pianpian, 1983- author. 95816 Key relationships : managerial ties in China's B2B channels / Pianpian Yang and Liping Qian. Abingdon, Oxon ; New York, NY : Routledge, Taylor & Francis Group, 2025. 1 online resource text txt rdacontent computer c rdamedia online resource cr rdacarrier This book explores the governance and ramifications of managerial ties in China's B2B contexts, with the aim of uncovering theoretical mechanisms and practical strategies for effective management of these relationships. In this book, managerial ties refer to personal relationships between corporate executives, business partners, and government or regulatory officials. While common in the Chinese business environment, these relationships are gaining recognition and value globally. Drawing on insights from four empirical studies, the authors focus on managerial ties within channel relationships among Chinese firms. The book analyzes how business and political ties affect channel outcomes, highlights the limitations of managerial ties in emerging markets, and identifies conditions or mechanisms that may lead to negative effects. This work will be valuable to researchers and students of business management and relationship marketing, as well as to business professionals interested in Chinese business practices and multinational companies operating in China. OCLC-licensed vendor bibliographic record. Marketing channels China Management. 95817 Relationship marketing China. 95818 Electronic commerce China. 60949 Internet marketing China. 95819 Business enterprises China. 95820 BUSINESS & ECONOMICS / General bisacsh BUSINESS & ECONOMICS / Government & Business bisacsh 94823 Qian, Liping, 1977- author. 95821 Taylor & Francis https://www.taylorfrancis.com/books/9781003605195 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf E-Books 68179 68179