03332cam a2200541M 4500 9781032650784 FlBoTFG 20251030122304.0 m o d cr |n||||||||| 241029s2025 xx o 0|| 0 eng d OCoLC-P eng OCoLC-P 9781040151808 (electronic bk.) 1040151809 (electronic bk.) 9781032650784 (electronic bk.) 1032650788 (electronic bk.) 9781040151822 (electronic bk. : EPUB) 1040151825 (electronic bk. : EPUB) 1032618744 9781032618746 10.4324/9781032650784 doi (OCoLC)1464023831 (OCoLC-P)1464023831 HD60 BUS 025000 bisacsh BUS 072000 bisacsh BUS 068000 bisacsh KJH bicssc Brindle, Margaret. 95931 SOCIAL ENTREPRENEURSHIP FOR DEVELOPMENT [electronic resource] : a business model. Second edition. [S.l.] : ROUTLEDGE, 2025. 1 online resource Social Entrepreneurship for Development, Second Edition, presents a fresh approach to poverty alleviation by bridging the fields of international development and social entrepreneurship. The authors present a six-step model for developing an IP business positioning strategy that allows developing country producers to position themselves better as owners of retail brands in foreign market countries. Readers will learn how producers can control the supply chain, including distribution to retail stores. Focusing on Africa and least developed countries (LDCs), the authors demonstrate methods of utilizing intellectual property tools, producer ownership, market positioning, and branding for lucrative outcomes. Extensive research provides readers with a thorough understanding of what it means to work smarter in a developing business, while a rich set of international cases offers insight into the practical applications of brand positioning, trademarks, and licenses. This new edition features brand new chapters on funding and environmental, social, and government goals (ESGs). With a dozen online workbooks to outline methodology, skills, tools, and case studies, Social Entrepreneurship for Development, Second Edition, remains a valuable resource for any student of social entrepreneurship or international development. OCLC-licensed vendor bibliographic record. BUSINESS & ECONOMICS / Entrepreneurship bisacsh 65335 BUSINESS & ECONOMICS / Development / Sustainable Development bisacsh 65045 BUSINESS & ECONOMICS / Development / Economic Development bisacsh 94882 Social entrepreneurship. 59182 Social entrepreneurship Africa. 95932 Intellectual property. 61771 New products Marketing. 95933 Taylor & Francis https://www.taylorfrancis.com/books/9781032650784 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf E-Books 68217 68217