a business model Brindle, Margaret. creator text xx S.l.] ROUTLEDGE 2025 Second edition. monographic eng

electronic resource

1 online resource Social Entrepreneurship for Development, Second Edition, presents a fresh approach to poverty alleviation by bridging the fields of international development and social entrepreneurship. The authors present a six-step model for developing an IP business positioning strategy that allows developing country producers to position themselves better as owners of retail brands in foreign market countries. Readers will learn how producers can control the supply chain, including distribution to retail stores. Focusing on Africa and least developed countries (LDCs), the authors demonstrate methods of utilizing intellectual property tools, producer ownership, market positioning, and branding for lucrative outcomes. Extensive research provides readers with a thorough understanding of what it means to work smarter in a developing business, while a rich set of international cases offers insight into the practical applications of brand positioning, trademarks, and licenses. This new edition features brand new chapters on funding and environmental, social, and government goals (ESGs). With a dozen online workbooks to outline methodology, skills, tools, and case studies, Social Entrepreneurship for Development, Second Edition, remains a valuable resource for any student of social entrepreneurship or international development. BUSINESS & ECONOMICS / Entrepreneurship BUSINESS & ECONOMICS / Development / Sustainable Development BUSINESS & ECONOMICS / Development / Economic Development Social entrepreneurship Social entrepreneurship Africa Intellectual property New products Marketing HD60 9781040151808 1040151809 9781032650784 1032650788 9781040151822 1040151825 https://www.taylorfrancis.com/books/9781032650784 http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf https://www.taylorfrancis.com/books/9781032650784 http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf OCoLC-P 241029 20251030122304.0 9781032650784 eng