03504cam a2200505M 4500 9781032689937 FlBoTFG 20251030122305.0 m o d cr |n||||||||| 240623s2024 xx o 0|| 0 eng d OCoLC-P eng OCoLC-P 9781040124062 (electronic bk.) 1040124062 (electronic bk.) 9781032689937 (electronic bk.) 1032689935 (electronic bk.) 9781040123997 (electronic bk. : PDF) 1040123996 (electronic bk. : PDF) 1032689781 9781032689784 10.4324/9781032689937 doi (OCoLC)1441717041 (OCoLC-P)1441717041 HT325 BUS 043060 bisacsh BUS 067000 bisacsh BUS 043000 bisacsh KJSM bicssc Warnaby, Gary. https://id.oclc.org/worldcat/entity/E39PCjCW8DykBDdMjHXKc4XQtq 96049 PLACE MARKETING AND TEMPORALITY [electronic resource]. [S.l.] : ROUTLEDGE, 2024. 1 online resource Much city marketing and branding activity is future-oriented; aimed at achieving a forward-looking vision for places. The aim of this activity is to attract visitors, residents and/or inward investment, and focus on communicating attractive place attributes to create a differentiated spatial product' that will appeal to particular target audiences. In seeking to achieve this, place marketing campaigns have been criticized for emphasizing generic attributes, such as accessibility, infrastructure and a skilled workforce--which can serve to homogenize places which in reality are very different. However, a city's distinctive character is a consequence of its history and development over time, and this book analyses the role of these temporal dimensions in place marketing and branding. The book analyses how the past--both material (i.e. the historic built environment) and intangible (i.e. routines, practices and the character' of the populace)--is appropriated, in order to sell' the city into the future. It acknowledges the inherent selectivity involved and discusses the factors influencing what is remembered from the past--and equally importantly, what is forgotten. Adopting a range of theoretical approaches to understanding temporality in this context, the book will appeal to advanced students, academic researchers and reflexive place branding practitioners by introducing a temporal paradox' incorporating both fixity (the material and immaterial elements of the city's past) and fluidity (relating to the creation of the place product as a dynamic assemblage of individual elements and attributes aimed at particular target audiences). OCLC-licensed vendor bibliographic record. Place marketing. 60277 City promotion. 96050 BUSINESS & ECONOMICS / Marketing / Research bisacsh 94554 BUSINESS & ECONOMICS / Urban & Regional bisacsh BUSINESS & ECONOMICS / Marketing / General bisacsh 64225 Taylor & Francis https://www.taylorfrancis.com/books/9781032689937 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf E-Books 68251 68251