03666cam a2200625 i 4500 9781351121910 FlBoTFG 20251030122307.0 m o d cr cnu---unuuu 220711t20232023enk ob 001 0 eng OCoLC-P eng rda OCoLC-P 9781351121897 electronic book 1351121898 electronic book 9781351121903 electronic book 1351121901 electronic book 9781351121910 electronic book 135112191X electronic book 9781351121880 (electronic bk. : Mobipocket) 135112188X (electronic bk. : Mobipocket) 9780815358732 hardcover 0815358733 hardcover 9781032349954 paperback 10.4324/9781351121910 doi (OCoLC)1336012912 (OCoLC-P)1336012912 HM1221 .F35 2023 BUS 052000 bisacsh LAN 004000 bisacsh BUS 002000 bisacsh KJSP bicssc Fawkes, Johanna, author. 96197 Depth public relations : after the masquerade / Johanna Fawkes. Abingdon, Oxon ; New York, NY : Routledge, 2023. ©2023 1 online resource (ix, 197 pages). text txt rdacontent computer c rdamedia online resource cr rdacarrier Routledge new directions in PR & communication research "Contemporary global culture, rooted in neoliberalism and free market forces, increasingly emphasises appearance over substance. People and organisations are judged by image and reputation while social media encourages and enables us to develop our own public persona. This book explores the rise of promotional communication with a particular focus on public relations (PR) and its role. Organisations, from local charities to multinational corporations, employ professional PR staff to manage promotional communication, and even public institutions must position themselves in the marketplace to secure funding and approval. To what extent has PR contributed to this culture and its darker aspects of false narratives and fake news? This book posits that the antidote to this trend of diminishing substance is 'depth communication' which builds on the best theory and practice to develop forms of communication built on dialogue with self and others, and offers a counterargument to the superficiality distorting our collective culture. Proposing a new foundation for the conceptualization of public relations, this book has profound implications for both public relations and will interest all scholars of the changing communication environment"-- Provided by publisher. OCLC-licensed vendor bibliographic record. Public relations. 58088 Visual communication. 94483 Superficiality. 96198 BUSINESS & ECONOMICS / Public Relations bisacsh 58091 LANGUAGE ARTS & DISCIPLINES / Communication bisacsh 93005 BUSINESS & ECONOMICS / Advertising & Promotion bisacsh 96199 Routledge new directions in public relations and communication research. 96200 Taylor & Francis https://www.taylorfrancis.com/books/9781351121910 OCLC metadata license agreement http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf E-Books 68297 68297