after the masquerade Fawkes, Johanna creator author. text bibliography enk 2023 2023 monographic eng 1 online resource (ix, 197 pages). "Contemporary global culture, rooted in neoliberalism and free market forces, increasingly emphasises appearance over substance. People and organisations are judged by image and reputation while social media encourages and enables us to develop our own public persona. This book explores the rise of promotional communication with a particular focus on public relations (PR) and its role. Organisations, from local charities to multinational corporations, employ professional PR staff to manage promotional communication, and even public institutions must position themselves in the marketplace to secure funding and approval. To what extent has PR contributed to this culture and its darker aspects of false narratives and fake news? This book posits that the antidote to this trend of diminishing substance is 'depth communication' which builds on the best theory and practice to develop forms of communication built on dialogue with self and others, and offers a counterargument to the superficiality distorting our collective culture. Proposing a new foundation for the conceptualization of public relations, this book has profound implications for both public relations and will interest all scholars of the changing communication environment"-- Johanna Fawkes. Public relations Visual communication Superficiality BUSINESS & ECONOMICS / Public Relations LANGUAGE ARTS & DISCIPLINES / Communication BUSINESS & ECONOMICS / Advertising & Promotion HM1221 .F35 2023 9781351121897 1351121898 9781351121903 1351121901 9781351121910 135112191X 9781351121880 135112188X https://www.taylorfrancis.com/books/9781351121910 http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf https://www.taylorfrancis.com/books/9781351121910 http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf OCoLC-P 220711 20251030122307.0 9781351121910 eng