03572cam a2200601 i 45000010014000000030008000140050017000220060019000390070015000580080041000730400031001140200035001450200032001800200035002120200032002470200035002790200032003140200049003460200046003950200029004410200026004700200029004960240031005250350022005560350024005780500022006020720025006240720025006490720025006740720017006991000037007162450070007532640056008232640011008793000039008903360026009293370026009553380036009814900060010175201279010775880047023566500029024036500033024326500027024656500060024926500064025526500067026168300084026838560072027678560102028399420012029419990017029539781351121910FlBoTFG20251030122307.0m     o  d        cr cnu---unuuu220711t20232023enk     ob    001 0 eng    aOCoLC-PbengerdacOCoLC-P  a9781351121897qelectronic book  a1351121898qelectronic book  a9781351121903qelectronic book  a1351121901qelectronic book  a9781351121910qelectronic book  a135112191Xqelectronic book  a9781351121880q(electronic bk. : Mobipocket)  a135112188Xq(electronic bk. : Mobipocket)  z9780815358732qhardcover  z0815358733qhardcover  z9781032349954qpaperback7 a10.4324/97813511219102doi  a(OCoLC)1336012912  a(OCoLC-P)133601291204aHM1221b.F35 2023 7aBUSx0520002bisacsh 7aLANx0040002bisacsh 7aBUSx0020002bisacsh 7aKJSP2bicssc1 aFawkes, Johanna,eauthor.99619710aDepth public relations :bafter the masquerade /cJohanna Fawkes. 1aAbingdon, Oxon ;aNew York, NY :bRoutledge,c2023. 4c©2023  a1 online resource (ix, 197 pages).  atextbtxt2rdacontent  acomputerbc2rdamedia  aonline resourcebcr2rdacarrier1 aRoutledge new directions in PR & communication research  a"Contemporary global culture, rooted in neoliberalism and free market forces, increasingly emphasises appearance over substance. People and organisations are judged by image and reputation while social media encourages and enables us to develop our own public persona. This book explores the rise of promotional communication with a particular focus on public relations (PR) and its role. Organisations, from local charities to multinational corporations, employ professional PR staff to manage promotional communication, and even public institutions must position themselves in the marketplace to secure funding and approval. To what extent has PR contributed to this culture and its darker aspects of false narratives and fake news? This book posits that the antidote to this trend of diminishing substance is 'depth communication' which builds on the best theory and practice to develop forms of communication built on dialogue with self and others, and offers a counterargument to the superficiality distorting our collective culture. Proposing a new foundation for the conceptualization of public relations, this book has profound implications for both public relations and will interest all scholars of the changing communication environment"--cProvided by publisher.  aOCLC-licensed vendor bibliographic record. 0aPublic relations.958088 0aVisual communication.994483 0aSuperficiality.996198 7aBUSINESS & ECONOMICS / Public Relations2bisacsh958091 7aLANGUAGE ARTS & DISCIPLINES / Communication2bisacsh993005 7aBUSINESS & ECONOMICS / Advertising & Promotion2bisacsh996199 0aRoutledge new directions in public relations and communication research.996200403Taylor & Francisuhttps://www.taylorfrancis.com/books/9781351121910423OCLC metadata license agreementuhttp://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf  cE-Books  c68297d68297