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  <titleInfo>
    <title>Effective science communication</title>
    <subTitle>a practical guide to surviving as a scientist</subTitle>
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    <title>Practical guide to surviving as a scientist</title>
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    <namePart>Illingworth, Sam</namePart>
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    <namePart>Allen, Grant</namePart>
    <namePart type="termsOfAddress">(Professor of atmospheric physics)</namePart>
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    <namePart>Institute of Physics (Great Britain)</namePart>
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    <dateIssued encoding="marc">2024</dateIssued>
    <edition>Third edition.</edition>
    <issuance>monographic</issuance>
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  <abstract>Effective Science Communication (Third Edition) is an essential handbook tailored for scientists at any stage of their career, aiming to enhance both their inward-facing and outward-facing communication skills. The book is structured into detailed chapters, each focusing on different aspects of science communication, from publishing in peer-reviewed journals to engaging with the media. It offers a blend of theoretical insights and practical exercises designed to build confidence and competence in communicating scientific research. This guide seeks to empower scientists to effectively share their work, enhancing the impact of their research and facilitating a deeper public understanding of science. Through this, it aims to bridge the gap between the scientific community and society at large, promoting science as a cornerstone of informed citizenship and social progress.</abstract>
  <tableOfContents>1. Introduction -- 1.1. Introduction -- 1.2. How to use this book -- 1.3. Summary -- 1.4. Further study -- 1.5. Suggested reading</tableOfContents>
  <tableOfContents>2. Publishing work in academic journals -- 2.1. Introduction -- 2.2. Scoping your deliverables -- 2.3. Choosing a journal -- 2.4. Writing and manuscript preparation -- 2.5. The peer review process -- 2.6. Reviewing papers -- 2.7. Citations and metrics -- 2.8. Summary -- 2.9. Further study -- 2.10. Suggested reading</tableOfContents>
  <tableOfContents>3. Applying for funding -- 3.1. Introduction -- 3.2. What makes a good idea? -- 3.3. Finding funding -- 3.4. Anatomy of a research proposal -- 3.5. Budgeting -- 3.6. The funding process -- 3.7. Summary -- 3.8. Further study -- 3.9. Suggested reading</tableOfContents>
  <tableOfContents>4. Presenting -- 4.1. Introduction -- 4.2. A three-way approach -- 4.3. Dealing with nerves -- 4.4. Rhetoric -- 4.5. PowerPoint -- 4.6. Timings -- 4.7. Answering questions -- 4.8. Poster design -- 4.9. Presenting digitally -- 4.10. Summary -- 4.11. Further study -- 4.12. Suggested reading</tableOfContents>
  <tableOfContents>5. Outreach and public engagement -- 5.1. Introduction -- 5.2. Objectives, audiences, and formats -- 5.3. Different publics -- 5.4. Working with children -- 5.5. Different formats -- 5.6. Citizen science -- 5.7. Funding -- 5.8. Advertising -- 5.9. Evaluation -- 5.10. Initiative checklist -- 5.11. Examples of science communication initiatives -- 5.12. Summary -- 5.13. Further study -- 5.14. Suggested reading</tableOfContents>
  <tableOfContents>6. Engaging with mass media -- 6.1. Introduction -- 6.2. Why, when, and how to engage with mass media -- 6.3. Press releases -- 6.4. Constructing a narrative for mass media -- 6.5. Television and radio interviews -- 6.6. Summary -- 6.7. Further study -- 6.8. Suggested reading</tableOfContents>
  <tableOfContents>7. Establishing an online presence -- 7.1. Introduction -- 7.2. Blogs -- 7.3. Podcasts -- 7.4. Social media -- 7.5. The role of artificial intelligence in science communication -- 7.6. Digital collaborations -- 7.7. Summary -- 7.8. Further study -- 7.9. Suggested reading</tableOfContents>
  <tableOfContents>8. Science and policy -- 8.1. Introduction -- 8.2. How science informs policy -- 8.3. What you can do to inform policy -- 8.4. Impact from research -- 8.5. Summary -- 8.6. Further study -- 8.7. Suggested reading</tableOfContents>
  <tableOfContents>9. Teaching science -- 9.1. Introduction -- 9.2. Pedagogical approaches -- 9.3. Designing engaging and inclusive environments -- 9.4. Assessment and feedback -- 9.5. Turning frontier research into a module -- 9.6. Reflecting -- 9.7. Support and development -- 9.8. Summary -- 9.9. Further study -- 9.10. Suggested reading</tableOfContents>
  <tableOfContents>10. Other essential skills -- 10.1. Introduction -- 10.2. Time management -- 10.3. Networking -- 10.4. Teamwork -- 10.5. Mentoring -- 10.6. Career planning -- 10.7. Integrity and malpractice -- 10.8. Promoting diversity -- 10.9. Recognising and managing stress -- 10.10. Summary -- 10.11. Further study -- 10.12. Suggested reading.</tableOfContents>
  <targetAudience>This book will primarily be aimed at a postgraduate readership and above, with a specific focus on early career researchers (e.g. Post-docs and early lecturers within 10 years of starting their career). The increasing number of MSc courses that are offered in science communication, along with the fact that many of the skills that are covered in the book (e.g. presenting, writing, etc.) are being imbedded into new postgraduate training courses, means that this book will have a large market across all HEIs, not just in the UK but also globally.</targetAudience>
  <targetAudience authority="marctarget">specialized</targetAudience>
  <note type="statement of responsibility">Sam Illingworth, Grant Allen.</note>
  <note>"Version: 20240301"--Title page verso.</note>
  <note>Includes bibliographical references.</note>
  <note>Full-text restricted to subscribers or individual document purchasers.</note>
  <note>Also available in print.</note>
  <note>Mode of access: World Wide Web.</note>
  <note>System requirements: Adobe Acrobat Reader, EPUB reader, or Kindle reader.</note>
  <note>Sam Illingworth is an Associate Professor at Edinburgh Napier University, where his work and research focus on using poetry and games as a way of developing dialogues between scientists and other publics. He is also an award-winning science communicator, poet, games designer, Principal Fellow of Advance HE (PFHEA), Chief Executive Editor of Geoscience Communication and the founder of Consilience, the world's first peer-reviewed science and poetry journal. Find out more about Sam and his work via his website www.samillingworth.com. Grant Allen is a Professor of Atmospheric Physics at the University of Manchester. His research interests include pollution, greenhouse gas measurement methods and remote sensing. Grant received a Natural Environment Research Council Fellowship and became a lecturer in 2011, a senior lecturer in 2013, reader in 2016, and Professor in 2019. Grant has received over [pound]10M in funding, with over 100 publications in high-impact journals. In 2012, he was awarded a Royal Society Westminster Pairing Fellowship to shadow a Member of Parliament to understand the science-policy interface.</note>
  <subject>
    <topic>Communication in science</topic>
    <topic>Handbooks, manuals, etc</topic>
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  <subject>
    <topic>Technical writing</topic>
    <topic>Handbooks, manuals, etc</topic>
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  <subject>
    <topic>Science news</topic>
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    <topic>Reference works</topic>
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    <topic>EDUCATION / Professional Development</topic>
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