TY - BOOK AU - BURNS,Alvin C. AU - BUSH,Ronald F. TI - Marketing research SN - 0138966060 PY - 1998/// CY - Upper Saddle River, NJ PB - Prentice Hall KW - UDJG KW - DE-Management KW - lucrare de specialitate N1 - Include note; Include index; Bibliogr AV - III 22376 ER -