Biblioteca Universității "Dunărea de Jos" Search for 'an:57215'

Data science and analytics /

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1 online resource (xxii, 189 pages) 9781800438781 | 9781800438767

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Building AI Driven Marketing Capabilities Understand Customer Needs and Deliver Value Through AI /

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VI, 340 p. 63 illus. 9781484298107

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Sustainable Approaches and Business Challenges in Times of Crisis 3rd International Conference on Modern Trends in Business, Hospitality and Tourism, Cluj-Napoca, Romania, May 4-6, 2023 /

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XIV, 330 p. 88 illus., 77 illus. in color. 9783031482885

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Consumer Behavior in Practice Strategic Insights for the Modern Marketer /

By Chan, Eugene Y..
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XXI, 267 p. 1 illus. 9783031509476

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The Pricing Compass Finding the Solution to Your Pricing Puzzle /

By Yang, Jan Y..
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XV, 145 p. 39 illus., 35 illus. in color. 9783031520600

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Business Statistics for Competitive Advantage with Excel and JMP Basics, Model Building, Simulation, and Cases /

By Fraser, Cynthia..
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XI, 285 p. 375 illus., 69 illus. in color. 9783031425554

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Emerging Technologies in Business Innovation Strategies for Competitive Advantage /

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XI, 304 p. 49 illus., 32 illus. in color. 9789819722112

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Transformative Marketing Combining New Age Technologies and Human Insights /

By Kumar, V..
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XXIX, 379 p. 39 illus., 38 illus. in color. 9783031596377

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International Marketing Research A Transformative Approach /

By Kumar, V..
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XLIX, 611 p. 44 illus., 26 illus. in color. 9783031546501

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Non-Profit Organisations, Volume II Economy, Industries and Context /

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XXVI, 317 p. 9 illus., 6 illus. in color. 9783031625305

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Scholarly Publishing in the Humanities, 2000-2024 Marketing and Communications Challenges and Opportunities /

By Greco, Albert N..
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XIV, 179 p. 9783031661709

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Fandom Analytics Creating and Harnessing Consumer and Cultural Passion /

By Lewis, Michael..
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XIV, 260 p. 22 illus. 9783031659256

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Multichannel Marketing Strategy – Design – Digital Technology /

By Wirtz, Bernd W..
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XIII, 741 p. 289 illus., 275 illus. in color. 9783658446758

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Find Your Market-Oriented Competitive Advantage A Toolkit for Strategy and Branding /

By Vierula, Markku..
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XXIII, 145 p. 9783031716638

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Cosmetics Marketing Strategy in the Era of the Digital Ecosystem Revolutionizing Beauty in the New Market Frontier /

By Park, Young Won..
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XVI, 224 p. 20 illus., 19 illus. in color. 9789819736744

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Non-Profit Organisations, Volume I Strategic, Managerial and Marketing Advancements /

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XXV, 302 p. 18 illus., 12 illus. in color. 9783031623998

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Intelligence Studies in Business A Guide to Navigating the Competitive Landscape /

By Solberg Söilen, Klaus..
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XX, 256 p. 57 illus., 24 illus. in color. 9783031764912

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