Biblioteca Universității "Dunărea de Jos" Search for 'an:57825'

The business of choice : how human instinct influences everyone's decisions /

By Willcox, Matthew,.
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1 online resource (312 pages) , Includes index. 9781839820724 | 9781839820700

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Marketing in customer technology environments : prospective customers and magical worlds /

By Sudharshan, Devanathan,.
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1 online resource (272 pages) ; , Includes index. cm.
9781839096020 | 9781839096006

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Understanding interactive network branding in SME firms /

By Koporcic, Nikolina,.
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1 online resource (165 pages) , Includes index. 9781789739794 | 9781789739770

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30-minute website marketing : a step by step guide /

By Wilson, Lee,.
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1 online resource (viii, 177 pages) , Includes index. 9781838670801

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Marketing in a digital world /

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1 online resource (xxiii, 217 pages) ; , Includes index. cm..
9781787563391 (e-book) | 9781787563414 (ePUB)

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New insights on trust in business-to-business relationships : a multi-perspective approach /

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1 online resource (xiii, 164 pages) ; , Includes index. cm..
9781838670627 (e-book) | 9781838670641 (ePUB)

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Start-up marketing strategies in India /

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1 online resource (xix, 240 pages) ; , Includes index. cm.
9781787567559 (e-book) | 9781787567573 (ePUB)

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Data-driven marketing content : a practical guide /

By Wilson, Lee,.
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1 online resource (xvii, 172 pages) ; cm.
9781789738179 (e-book) | 9781789738193 (ePUB)

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Gambling advertising : nature, effects and regulation /

By Gunter, Barrie,.
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1 online resource (v, 200 pages) 9781787699236 (e-book) | 9781787699250 (ePUB)

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Debates in marketing orientation /

By Bozkurt, Bilgehan,.
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1 online resource (xi, 225 pages). 9781787698338 (e-book)

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Bottom of the pyramid marketing : making, shaping and developing BoP markets /

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1 online resource (xiv, 219 pages) ; , Includes index. cm..
9781787145559 (e-book) | 9781787149748 (ePUB)

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Digital PR /

By Whatmough, Danny,.
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1 online resource (xiv, 172 pages). 9781787566194 (e-book) | 9781787566217 (ePUB)

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Customer experience innovation : how to get a lasting market edge /

By Dew, Robert,.
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1 online resource (xviii, 201 pages) , Includes index. 9781787547865 (e-book) | 9781787547889 (ePUB)

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Marketing management in Turkey /

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1 online resource (xi, 464 pages). , Includes index. 9781787145573 (e-book) | 9781787439276 (ePUB)

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Innovation and strategy /

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1 online resource (xxi, 348 pages). , Includes index. 9781787548282 (e-book) | 9781787548305 (ePUB)

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Market research methods in the sports industry /

By �Seri�c, Neven,.
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1 online resource (xx, 232 pages) , Includes index. 9781787541917 (e-book) | 9781787541931 (ePUB)

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Organizing marketing and sales : mastering contemporary B2B challenges /

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1 online resource (xiv, 348 pages) , Includes index. 9781787549685 (e-book) | 9781787549708 (ePUB)

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The sustainable marketing concept in European SMEs : insights from the food & drink industry /

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1 online resource (xi, 312 pages) , Includes index. 9781787540385 (e-book) | 9781787540408 (ePUB)

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Emotional appeals in advertising banking services /

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1 online resource (vii, 112 pages). , Includes index. 9781787562998 (e-book) | 9781787563018 (ePUB)

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Expand, grow, thrive : 5 proven steps to turn good brands into global brands through the LASSO Method /

By Canalichio, Pete,.
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1 online resource (xxxv, 311 pages). 9781787437814 | 9781787439757

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Qualitative consumer research /

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1 online resource (270 pages). , Includes index. 9781787144910 | 9781787149465

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Genes, climate, and consumption culture : connecting the dots /

By Sheth, Jagdish N.,.
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1 online resource (196 pages) , Includes index. 9781787434110 | 9781787434646

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Multi-channel marketing, branding and retail design : new challenges and opportunities /

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1 online resource (272 pages) 9781786354556 (e-book)

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Making tough decisions well and badly framing, deciding, implementing, assessing /

Bingley, U.K. : Emerald, 2016 .
1 online resource (ix, 116 p.) : 9781786351197 (electronic bk.)

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Marketing in and for a sustainable society

Bingley, U.K. : Emerald, 2016 .
1 online resource (xvi, 229 p.) 9781786352811 (electronic bk.)

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