Biblioteca Universității "Dunărea de Jos" Search for 'an:58950'

Understanding interactive network branding in SME firms /

By Koporcic, Nikolina,.
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1 online resource (165 pages) , Includes index. 9781789739794 | 9781789739770

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The branding of tourist destinations : theoretical and empirical insights /

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1 online resource (xx, 241 pages) ; , Includes index. cm.
9781787693739 (e-book) | 9781787693753 (ePUB)

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Bottom of the pyramid marketing : making, shaping and developing BoP markets /

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1 online resource (xiv, 219 pages) ; , Includes index. cm..
9781787145559 (e-book) | 9781787149748 (ePUB)

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Developing insights on branding in the B2B context : case studies from business practice /

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1 online resource (xx, 237 pages) , Includes index. 9781787562752 (e-book) | 9781787562776 (ePUB)

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Managing brands in 4D : understanding perceptual, emotional, social and cultural branding /

By Pogorzelski, Jacek,.
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1 online resource (xi, 229 pages) , Includes index. 9781787561021 (e-book) | 9781787561045 (ePUB)

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Multi-channel marketing, branding and retail design : new challenges and opportunities /

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1 online resource (272 pages) 9781786354556 (e-book)

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Strategic creativity a business field guide to advertising, branding, and design /

By Landa, Robin,.
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1 online resource 9781000586619 | 1000586618 | 9781003230786 | 1003230784 | 9781000586640 | 1000586642

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Emotion-Driven Innovation A Methodology to Envision Emotion-Focused New Product Ideas /

By Alaniz, Teresa..
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VI, 181 p. 135 illus., 96 illus. in color. 9783031498770

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Consumer Behavior in Practice Strategic Insights for the Modern Marketer /

By Chan, Eugene Y..
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XXI, 267 p. 1 illus. 9783031509476

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Computing Intelligence in Capital Market

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V, 65 p. 19 illus., 13 illus. in color. 9783031577086

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Cooperation Between Companies and Non-profit Organizations Taking Responsibility Together: Guidelines for Constructive, Credible and Transparent CSR Projects /

By Faber-Wiener, Gabriele..
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XIX, 177 p. 31 illus., 22 illus. in color. 9783658440503

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The Path to Sustainable Corporate Management How to Take Responsibility for People, the Environment and the Economy /

By Kreutzer, Ralf T..
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XX, 305 p. 105 illus., 104 illus. in color. 9783658439743

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Designing Luxury Brands The Art and Science of Creating Game-Changers /

By Derval, Diana..
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XXIX, 234 p. 95 illus., 93 illus. in color. 9783031540936

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Marketing in a Transition Economy New Realities, Challenges, and Prospects /

By Hossain, Muhammad Ismail..
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XLIV, 545 p. 78 illus., 54 illus. in color. 9789819735532

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International Marketing Research A Transformative Approach /

By Kumar, V..
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XLIX, 611 p. 44 illus., 26 illus. in color. 9783031546501

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Celebrity, Social Media Influencers and Brand Performance Exploring New Dynamics and Future Trends in Marketing /

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XIX, 216 p. 17 illus. 9783031635168

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Advances in National Brand and Private Label Marketing 11th International Conference, Oxford, UK, 2024 /

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X, 151 p. 29 illus., 19 illus. in color. 9783031691928

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Internal Marketing: Issues and Perspectives for Internal Customer-Centric Management Internal Marketing /

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VIII, 261 p. 34 illus., 18 illus. in color. 9783031629679

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Find Your Market-Oriented Competitive Advantage A Toolkit for Strategy and Branding /

By Vierula, Markku..
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XXIII, 145 p. 9783031716638

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Cosmetics Marketing Strategy in the Era of the Digital Ecosystem Revolutionizing Beauty in the New Market Frontier /

By Park, Young Won..
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XVI, 224 p. 20 illus., 19 illus. in color. 9789819736744

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From Marking Products to Marketing Brands A Legal Perspective on the History of Brand Marketing /

By Petty, Ross D..
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XV, 174 p. 33 illus., 25 illus. in color. 9783031767784

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