Handbook event market China [online] : Helmut Schwägermann, Peter Mayer, Yi Ding

Frontmatter Table of Contents Preface Editorial

Introduction The event market: An introduction

The event market China: A global view The development of Asia-Pacific’s meetings industry China’s MICE industry: Advancement through reform and opening Raising the level of market-orientation in the Chinese exhibition industry – based on international experience The role of China in Germany’s exhibition industry China’s meetings industry: A future market for Germany Externalities, market potential and tourism development: Empirical evidence from China Internationalisation of trade fair organisers – Theoretical considerations and practical implications The role of the state in the exhibition industry in Germany and China – A reflection based on the varieties of capitalism-approach Green economy and tourism China outbound: How China will affect the international meetings industry

Management aspects in China’s event industry Green meeting standards: A conceptual review Probe into the Chinese event venue market – From an outside perspective The Role of a Destination Management Organisation (DMO) in China, taking the example of Shanghai Opportunities and challenges for Shanghai Disneyland – A stakeholder analysis The challenges posed by international trade fair projects Chinese companies at European trade fairs Why China needs more Professional Congress Organisers (PCOs) How to organise successful meetings in China The evolution of the Chinese events market – An agency perspective A City Brand Personality Model for international event marketing: An empirical research across multiple cultures

Education for China’s event industry Fit for the future? Some thoughts on event education in a changing world The event industry and its human resources: A view based on the characteristics of the industry Education of event management in Germany and China: A comparison Where do they want to go? Expectations of Chinese talents from their future employer Learning style of Chinese event management students Lecturing key competencies in China and the challenge of transnational education Authors