1: Self-Staging: Aura and Appearance -- 2: Corruption and Money -- 3: Enemies, Scapegoats, and Conspiracy Theories -- 4: The Establishment, the Elite, and the Experts -- 5: Identity and Negative Myths -- 6: Leadership Style -- 7: Speeches, Lies, and Narrative (Un-)Truth.

“This is a fascinating comparative study. Well written and well researched. I’d thoroughly recommend it”. -Frank McDonough, author of Hitler and the Rise of the Nazi Party and The Hitler Years “This thought-provoking book lets us see Trump as a leader in the authoritarian tradition and reminds us that the playbook Hitler used did not vanish after 1945”. -Ruth Ben-Ghiat, author of Strongmen “By comparing the underlying commonalities between Hitler and Trump, de Berg a way to decode the sway charismatic leaders have on their followers across the ages”. -Peter Pomerantsev, author of How to Win an Information War: Sefton Delmer, the Genius Propagandist Who Outwitted Hitler This book compares Trump and Hitler as political performance artists. It explores their populist self-staging and rhetorical strategies and explains how they connected with their respective audiences. It also analyses the two men’s character, work ethic, and management style. In addition, the book addresses seemingly peripheral issues like the reasons behind Hitler’s toothbrush moustache and Trump’s hairstyle. By demystifying Hitler and Trump, the author throws new light on both of them received a Choice Outstanding Academic Title Award and has been translated into three European languages as well as Chinese. Henk de Berg is Professor of German at the University of Sheffield, UK. His previous books include Freud’s Theory and Its Use in Literary and Cultural Studies, which received a Choice Outstanding Academic Title Award. .